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Subaru is open to the possibility of selling diesel-equipped vehicles in the U.S., but according to Subaru Executive Vice President Tom Doll, several things will have to happen first. In an interview with Ward’s Automotive, Doll commented on emissions regulations and the price of diesel fuel.
“The emissions requirements in the U.S. are significant. And given the price of diesel fuel, where it is right now, it really does not pay to bring the vehicle into the U.S. ,” he said, then giving hope to diesel-lovers by also stating that, “We’re trying to see what happens. As the market sorts itself out, we’ll get ready, and then look at bringing the car (here).”
Currently Subaru sells its 2.0-liter 4-cylinder boxer diesel in Europe where it makes 145-hp and 258 ft-lbs of torque and gets around 34/41 mpg (city/highway) in vehicles like he Forrester 2.0D.
Two other factors will play an important role in Subaru’s decision. The first is what other automakers are doing, with VW recently announcing its new mid-size sedan (which will replace the Passat) will be offered as a diesel. Not to mention confirmation that Mazda will also bring a diesel model to the U.S. Another factor will be economies of scale. Subaru has long played a niche role in the North American marketplace, but has seen considerable growth in sales over the past year. If that growth continues and Subaru can see fit to offer the 2.0D diesel engine in models ranging from the Legacy, to Outback to Forrester, then a more sound business case could be made for the engine.
[Source: Ward's Auto]
After missing the mark in 2008, Subaru continues to add higher levels of performance to the WRX, bumping the power output to 265-hp in 2009 and now announcing that for 2011 all WRX models will come with the STI’s wide-body. And it’s not just for show either. Starting in 2011, those flared fenders will make room for a track that is 1.5-inches wider in both the front and rear. Inside each fender a set of 17×8-inch wheels come mounted with wider 235/45/17 tires – which can only add to the all-wheel drive grip.
In addition, the WRX also gets a new front lip and larger blacked-out grille and air intakes, not to mention the addition of the STI’s rear subframe bushings. Subaru will continue to offer the WRX both as a four-door sedan and five-door hatchback.
“The new wide-body designs mark another major step on the continuous evolution of the WRX to give driving enthusiasts an even more compelling all-wheel drive performance package,” said Tom Doll, executive VP of Subaru of America.
Subaru will officially unwrap the 2011 Impreza WRX at the New York Auto Show next week and we’ll be on hand to bring you plenty of photos, with live coverage starting March 31st.
Click the link below to see our NY Auto Show coverage with live updates starting March 31st.
GALLERY: 2011 Subaru Impreza WRX
Official release after the jump:
In a year where most automakers saw staggering sales losses that pushed many to the brink of bankruptcy, and some over it, Subaru is one of a handful of companies sad to ring in the New Year and see 2009 fade into history.
With an onslaught of new products designed at a wider segment of the market, Subaru managed to move 216,652 units in 2009, up a solid 15 percent from last year and topping the company’s previous best year (2006), where it sold 200,703 vehicles.
With continual good news almost ever month in 2009, Subaru ended the year on a high note with December sales up 33 percent to 23,074 units, as compared to last year.
“We really owe this tremendous success to both our retailers and employees, who executed the business plans we set in place. Along with our vision and their belief in the Subaru brand, they helped make that vision a reality,” said Tom Doll, EVP and COO of Subaru of America.
“Subaru is well-positioned to continue its success into 2010,” said sales VP Tim Colbeck. “We have the right products, marketing and dealer network providing us with a strong foundation for future growth.”
Official release after the jump:
With a recent barrage of testing performed by the Insurance Institute for Highway Safety (IIHS), Subaru was recognized as the only automaker to get a Top Safety Pick rating for every vehicle in its lineup.
What this means it that every Subaru vehicle meets the IIHS’s highest standards, receiving a “good” rating (the highest possible), for front, side, rear and (new for 2010) rollover crashes. On top of this, to receive the Top Safety Pic rating, the car must come with stability control.
“Subaru is the only manufacturer with a Top Safety Pick winner in every vehicle class in which it competes,” said IIHS president Adrian Lund. “The vehicles that earn this designation are the cream of the crop for protecting people in the most common kinds of crashes, and they have electronic stability control for helping drivers stay out of many crashes altogether.”
Subaru of America VP Tom Doll expressed his pleasure in the news stating that, “This is an outstanding success and a tribute to the engineering that goes into Subaru products. To have this recognition by the IIHS reinforces to our customers that we maintain the highest standards when producing vehicles that are safe, durable, reliable as well as fun-to-drive.”
Subaru’s Top Safety Pick rating is even more impressive than normal, as the IIHS’s new roof safety tests resulted in fewer Top Safety Pick awards being handed out with past winners like the Honda Accord and Ford Fusion droping from the list.
If the recession is slowly beginning to end, it’s companies like Subaru that are leading the charge. The Japanese automaker recorded its best sales ever in July with 21,839 units sold, compared to 16,271 units during the same period last year. That’s an increase of 34 percent!
While a lot of credit can be given to the fact that in July Subaru brought the new 2010 Legacy and Outback to dealerships, both the Forester and Impreza out-paced the new models. Outback sales were up 33 percent over last July, while Legacy sales were up 34 percent. The Forester posted a 36 percent increase while the Impreza wracked up an amazing 41 percent climb. In fact, the only model to suffer decline was the Tribeca SUV, which is sold in such small volume anyway that it doesn’t have much of an effect on overall sales.
“Our sales reflect that our brand has solidly connected with customers,” said Subaru of America executive VP and COO Tom Doll. ”We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand.”
Official release after the jump: