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 |  Aug 14 2014, 9:42 AM

rolls-royce ghost series II

Contrary to what you might believe, Rolls-Royce isn’t in the business of selling cars.

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 |  Oct 13 2013, 10:57 AM


The uber luxurious Rolls-Royce brand continues to see significant growth in Asia, despite a downturn in China’s mass luxury segment.

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 |  Aug 28 2012, 10:02 AM

Rolls-Royce brand boss Torsten Müller-Ötvös wants more models in the automaker’s range, but the very notion almost counteracts what makes the bespoke brand so exclusive.

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 |  Jun 04 2010, 9:25 AM


After a dismal year in 2009, Rolls-Royce is reporting a sales boom of its products so far in 2010. According to the Financial Times, sales of Rolls-Royce models are up 146 percent for the first five months of the year. The reason for the drastic increase isn’t just the turn-around in the economy, however, but the introduction of the new Ghost model. Not only is the Ghost expanding the Rolls-Royce lineup, but its significantly more “affordable.” Launching in most markets over the winter the Ghost retails for $245,000, while the high-end Phantom starts at $380,000.

According to Rolls-Royce boss Torsten Müller-Ötvös, the company expects to double sales in 2010 compared to last year. Much of that will come from the new Ghost model, with increased sales in developing markets forecast to drive demand. In fact, Müller-Ötvös commented that the company expects China to surpass the U.K. as the brand’s second largest market this year. The largest market for Rolls-Royce products continues to be the United States.

GALLERY: Rolls-Royce Ghost


[Source: FinancialTimes via Carscoop]