Second Car in Prius Family Set to Hit Dealers in 2012

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Second Car in Prius Family Set to Hit Dealers in 2012
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Toyota will bring three new green models to market in 2012, including the second model in the Prius family. Toyota has confirmed it will expand the Prius name into its own brand, but it’s not yet clear if the second model in the range will be the much-rumored Prius Alfa MPV or if it will… Continue Reading...

Report: Hybrids Too Expensive for Scion Brand Right Now Says Exec

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Report: Hybrids Too Expensive for Scion Brand Right Now Says Exec
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Toyota’s hybrid technology is too expensive to be used in Scion models says brand VP Jack Hollis. In an interview with Ward’s Auto, Hollis explained that a hybrid Scion model would essentially be out of the price range of the brand’s target demographic. Scion works to keep all its cars at, or starting at, under… Continue Reading...

Detroit 2010: Toyota FT-CH Concept Previews Compact Prius Model

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Detroit 2010: Toyota FT-CH Concept Previews Compact Prius Model
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Toyota has announced that it will expand the Prius name to become an entire family of dedicated hybrid vehicles. Launched today at the Detroit Auto Show, the FT-CH Hybrid Concept is a look at what the next model in the Prius lineup is likely to be. Inspired by 8-bit technology made famous by early Nintendo… Continue Reading...