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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jun 20 2014, 8:15 AM


Don’t expect a performance sub brand from Toyota or Lexus anytime soon.

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 |  Sep 14 2013, 9:01 AM


Toyota is considering launching its own performance brand within the next couple of years.

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 |  Apr 09 2012, 4:02 PM

Excitement gathered around Toyota as the company announced a factory-backed return to Le Mans in the LMP1 category. Now, it seems like Toyota will be taking its racing efforts to a new level.

During its glory days, Toyota enjoyed 43 victories as well as seven FIA world rally titles. From 1973 through 1999, Toyota was a fixture in the sport.

Now, a report from the FIA World Rally Championship website revealed that Toyota has built a regulation 1.6-liter turbocharged powerplant, which meets the WRC Global Race Engine technical regulations, and is currently performing a series tests at Toyota Motorsport GmbH in Cologne. According to a spokesman from Toyota Motorsport, “We’re leaning towards an S2000-style of car which would be available for customers first. This is a development project, but it’s very early days –  the engine only fired up for the first time a few weeks ago- at the very earliest, a car won’t be available until next year. Obviously, this being a Global Race Engine, it could go in any car, but the Yaris seems to make sense.”

According to the anonymous spokesman, participation in rallying is a part of the automaker’s medium-term future goals. What’s more, a Super 2000 category vehicle may also suggest new plans for World Touring Car Championship, as the S2000 specification is split to cover both rally and touring car racing regulations.