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 |  Jan 11 2011, 5:33 PM

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Announcing the launch of the Prius family of vehicles at the Detroit Auto Show, Toyota unveiled the new Prius v hybrid, as well as a new smaller Prius concept. Called the Prius c Concept, the vehicle is an obvious evolution of the FT-CH concept that debuted at the Detroit show just a year ago.

Designed as a stylish take on the Prius, Toyota is aiming this model at young urban singles who are interested in driving green, but who also want a vehicle that looks good.

No details about a drivetrain were provided, but Bob Carter, Toyota Division VP and General Manager did comment at the car’s reveal that it will get better fuel economy than the Prius – so look for something above 50-mpg. As more of an entry level model, it’s also slated to get a more attractive price.

We won’t have to wait too long for the production model either with Carter confirming that it will be in production in 2012.

GALLERY: Toyota Prius c Concept

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GALLERY: Toyota Prius C Concept Debut

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