Auto News

AutoGuide News Blog


The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Apr 21 2009, 10:03 AM

09 10 Prius.jpg

Toyota is expected to release pricing for the new 2010 Prius tomorrow and the cost of ownership will be 21,000. This is $1,000 less than the current model.

Bloomberg is reporting the drop and citing an unnamed source.

This news comes several weeks after Japan’s Nikkei newspaper reported Toyota made a similar move in it’s home market of Japan. At that point, doing just the basic Yen to dollar comparison showed a Prius priced at $20,750 – so the $21,000 price expected to be released tomorrow isn’t far off.

The cost is still above the Insight, which starts at just $19,800, but the Prius does offer superior fuel-economy with 51/48 mpg (city/highway) compared to the Insight at 40/43 mpg. The Prius is also roomier as it is technically classified as a mid-sized vehicle as compared to the Insight, which is a compact.

[Source: Bloomberg]