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What’s better than winning a brand-new 2012 Toyota Camry? Winning one for yourself and a friend!
Along with a Super Bowl ad, which will air during half time, Toyota is launching its “pay it forward” contest that is an extension of Toyota’s “Camry Effect” campaign. This social media campaign shared Camry stories and memories from the past 30 years from over two million Camry owners across the U.S.
The Super Bowl ad, called “Connections,” is a tip of the hat to the “Camry Effect” campaign, showcasing a variety of memories that have taken place in a Camry.
To enter the contest, you have to download the Shazam mobile app and then visit Toyota.com/CamryEffect. Once there, just follow the instructions to tag audio while the “Connections” ad is playing during the Super Bowl. If you can’t download the app, you can still enter – just go to the website and follow the on-screen instructions. You can enter the contest a day leading up to the Super Bowl debut of the commercial, as well as entering again by using Shazam or entering online when the spot airs live on Sunday. You’ll be in the running to win a new Camry for yourself and another for your best bud – a prize that’s valued of $53,000.
We’ve got the commercial for you to watch now, right after the jump.
After taking a three year hiatus from the advertising and marketing wonder we call the Super Bowl, Toyota has put together a new commercial which showcases the “re-invention” of the Toyota Camry, as well as some interesting ways to reinvent some of our favorite things.
The Ad shows off reinvented babies that don’t poop (every parents dream), reinvented curtains made from pizza (every kids dream), and even reinvented rain that makes you skinny (everyone’s dream). “Reinvention is a powerful idea and one we took to heart when we redesigned America’s most popular car with the launch of the 2012 Camry and elevated it above the competition,” said Bill Fay, group vice president of marketing at Toyota Motor Sales, U.S.A., Inc. “The Super Bowl provides a forum to really drive home the reinvention message of the seventh-generation Camry, using humor to resonate with the American public.”
While it is fair to say that more people from the general public may prefer pizza curtains, the Camry has also been reinvented for the 7th time and is looking to impress. Watch the ad after the break and tell us what you think in the comments section.