Chrysler Quashes Grassroots Jeep ‘Imported from Toledo’ Ad Campaign

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Chrysler Quashes Grassroots Jeep ‘Imported from Toledo’ Ad Campaign
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Needless to say, Chrysler brass weren’t too impressed, with this unofficial idea and have now put the kybosh on the campaign, fearing that it will detract from their original slogan and cause confusion among buyers. Continue Reading...

Mr. Lube Says “I Don’t” to Ms. Lube

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Mr. Lube Says “I Don’t” to Ms. Lube
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The battle of the sexes heats up as Mr. Lube takes Ms. Lube to court for trademark infringement. The well-know automotive repair chain alleges that the new mechanic in town – Toronto, Ontario to be exact – is using its name to create a suggestive play on words that is designed to attract customers away… Continue Reading...