If the recession is slowly beginning to end, it’s companies like Subaru that are leading the charge. The Japanese automaker recorded its best sales ever in July with 21,839 units sold, compared to 16,271 units during the same period last year. That’s an increase of 34 percent!
While a lot of credit can be given to the fact that in July Subaru brought the new 2010 Legacy and Outback to dealerships, both the Forester and Impreza out-paced the new models. Outback sales were up 33 percent over last July, while Legacy sales were up 34 percent. The Forester posted a 36 percent increase while the Impreza wracked up an amazing 41 percent climb. In fact, the only model to suffer decline was the Tribeca SUV, which is sold in such small volume anyway that it doesn’t have much of an effect on overall sales.
“Our sales reflect that our brand has solidly connected with customers,” said Subaru of America executive VP and COO Tom Doll. ”We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand.”
Official release after the jump:
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