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Topping the list of what’s cool, Aston Martin has been named as the UK’s coolest brand for the fifth time in six years.
Beating out such other well-known names as Apple and Bang & Olufsen, Aston Martin came out on top of this poll that features an array of leading international contemporary design-driven brands. Not only was Aston Martin the #1 pick over all, it was also voted the top automotive brand.
“Smooth, sexy and sophisticated; British built, high quality and hand finished, let’s be honest, young or old, male or female, opinion former or British public, who wouldn’t aspire to own what is truly the coolest car on the road,” said Stephen Cheliotis, Chief Executive, The Centre for Brand Analysis and Chairman of the CoolBrands Council. “Number one in five of the last six years, this British icon is truly the coolest of the cool.”
Deciding what is cool for 2011 is a council of 36 influencers that boasts hip cats such as music artist Jessie J, DJ and Bestival founder Rob da Bank and actress and fashion designer, Sadie Frost. The list was paired down from an initial 10,000 to produce a shortlist of 1,500. The panel and consumers then vote to come up with a top 500 list of the most highly rated brands.