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Volkswagen to introduce smaller Polo model to boost sales and compete in entry-level market
Ulrich Hackenberg, the head of development at VW has announced that the German automaker will bring the sub-sub-compact Polo to the U.S. market.
In Europe the Polo slots in between the tiny Fox (formerly Lupo) and the VW Golf – the smallest model currently offered in North America. It would compete in an ever increasing category of small, fuel-efficient cars, which include the Toyota Yaris, Honda Fit, Hyundai Accent, Kia Rio, Chevy Aveo and Suzuki Swift.
VW has set for itself a lofty sales goal of 800,00 vehicles annually in the United States and plans to achieve this within the next ten years. A new, more affordable model must certainly be a part of that growth plan as 800,000 units is almost triple what VW currently sells in the U.S
The move would also provide a way for VW to continue to push it’s diesel mandate in America with models like the Polo 1.9 TDI.
Volkswagen is expected to introduce the 2010 Polo at the Geneva Auto Show in March with the potential of a U.S.-Spec version debuting at the New York Auto Show in April.