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Rolls-Royce is reportedly code-naming its SUV after the world’s largest diamond.
In a thoroughly rigorous demonstration of the potential in its bespoke program, Rolls-Royce revealed its one-off “Ghawwass” Phantom Coupe.
If you’ve been saving your nickels and dimes in hopes of snapping up a Bugatti Galibier once the high-dollar four-door became available we have some bad news. It sounds like the car has been canceled.
Super-luxury automaker Rolls-Royce just announced a recall of its 2013 Phantom lineup. Call backs are never a good thing, but they can be especially embarrassing at the ultra-premium end of the market. How does the company treat its “high rolling” customers when something unexpected happens?
Marco Mattiacci, CEO of Ferrari North America, has officially been given the 2012 Automotive Executive of the Year award and is the first Italian executive to receive the award.
“This year, the nominating committee chose to recognize Marco Mattiacci as an emerging leader whose accomplishments are certainly impressive and worthy of recognition,” said Robert Djurovic, executive director of the Automotive Executive of the Year Award program.
The accomplishments Djurovic described included increasing sales in North, Central, and South America 20 percent since his appointment in January 2010.
Mattiacci is the first Italian executive to receive the award. “After more than 55 years in North America, Ferrari’s largest market, we continue to showcase the company and its innovation, the growth of our product offerings,and consistently place a priority on the relationship with our clientele and enthusiasts,” he said.
It’s been a long time since Ferrari failed to evoke an enthusiastic response, though that has happened, think back to the 1980 Mondial 8. This is certainly a good time to get excited about new models coming off the line.
The 620 GT, successor to the 599 GTB Fiorano, is set to debut at next month’s Geneva Auto Show and will probably blow the doors off the competition. Hopefully Mattiacci has more like this on tap for the future.
That said, we were a little surprised the nod didn’t go to Sergio Marchionne, Fiat-Chrysler CEO, who achieved something many thought impossible: returing Chrysler to profitability. To be fair, there are still plenty of pitfalls in his way. Maybe next year?
For now we’re keeping a close eye on the iconic prancing horse badge, excited to know whats next.
It turns out that owning a Rolls-Royce isn’t rare enough on it’s own for the majority of people buying these ultra-luxury cars.
No, the people willing and able to shell out for the best of the best seem to be afraid the valet will confuse their Ghost with the others outside the country club. According to the company, 56 percent of Rolls-Royce Ghosts and Ghost Extended Wheel Base Models featured a bespoke design in 2011.
The Ghost is actually a late-comer to the bespoke game as far as the Rolls-Royce family is concerned. The company sells a healthy chunk of their cars to the Middle East, where 99 percent of Phantoms sold featured bespoke designs.
“It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires,” said Torsten Müller-Ötvös, Rolls-Royce CEO. “With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year.”
The company is on an upwardly bespoke trend: demand increased an average of almost 35 percent over the last six years worldwide. North America actually represents the most rapidly increasing demand, increasing 54 percent over that time period, though the Middle East is the highest overall with 99 percent demand for bespoke vehicles.
So what’s all this fuss about? Well, Rolls-Royce makes it their business to bend over backwards to ensure client satisfaction. Your new Rolls can come with paint of your choice, tread plates, champagne sets or even a picnic set for those balmy Sunday afternoons in the park.