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 |  Dec 01 2010, 1:20 PM

Jeep may bill its all-new 2011 Grand Cherokee as an off-roader, but the SUV has just been named the ‘Urban Truck of the Year’ by Decisive Media, which publishes, among other things, a magazine named Decisive Auto.

Lyndon Bell, Editor-in-chief of Decisive Auto, declared that “the Jeep’s over-the-road dynamics easily rival that of its competitors’ less capable crossover vehicles. Meanwhile, the Jeep is also perfectly proficient at traversing any terrain. Luxurious interior appointments – along with the fact that drivers aren’t penalized into accepting a lower trim level if they opt for the more fuel-efficient engine – speaks volumes to the way Jeep’s engineers and product planners incorporated 21st century realities into America’s most iconic SUV.” He summed up by saying the [new] Grand Cherokee is “new and improved in every way, while faithfully capturing the spirit of its predecessor.”

Judging of the ‘Urban Car of the Year’ award, was undertaken by Decisive Auto’s on-staff Editors as well as a panel of 15 independent automotive journalists. The award  will be officially presented at the 15th Annual Urban Wheels Awards on January 9th 2011, during the North American International Auto Show at Cobo Hall in downtown Detroit.

Mike Manley, President of Chrysler’s Jeep division in response to the announcement, went on record, stating Jeep is pleased that this panel of influential journalists has recognized that the new Grand Cherokee delivers the perfect blend of on-road refinement, superb craftsmanship, world-class design, improved fuel economy, innovative features, and legendary real-world capability.” Score one for the proper off-roaders!

In the car category, the new Chevy Cruze was given the 2011 Urban Car of the Year Award.

Read AutoGuide’s review of the 2011 Jeep Grand Cherokee by Clicking Here