Premium automakers typically offer customers a wider array of choice than purveyors of, say, entry-level commercial vans. Stepping things up, Aston Martin allows its buyers to uniquely customize their vehicles via the new Q program.
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As part of this program, you can have your new supercar painted in any hue you want, and garnish it with add-ons like a gloss black roof, diamond cut wheels, MP4-12C branded carbon door sills, carbon steering wheel and plenty of other carbon bits to have your car stand out from the crowd.
McLaren launched this program at the recent Pebble Beach Concours event, where a Volcano Orange example was on display.
Paul Mackenzie, Programme Director at McLaren Automotive, with responsibility for McLaren Special Operations said: “It was a pleasure to meet some of the first 12C customers in North America at Pebble Beach. For nearly twenty years we have been closely managing relationships with owners of the McLaren F1, and understanding their needs is a great foundation on which to launch a service that will now include 12C customers. McLaren Automotive already offers 12C customers extensive options to personalise their car. However we recognise some owners have specific tastes and we have the knowledge and capability to design, engineer and produce almost anything a customer may desire for their 12C.”
Gallery: McLaren Special Operations
Check out the video below
Looking to customize your new Camaro, Mustang or Challenger? Hurst Performance has opened up Hurst Garage to the Southern California public. Hurst Garage’s own technicians are now available to install the parts that are researched and designed in the same facility.
And to personalize the overall experience of having your vehicle customized at Hurst Garage, each vehicle will receive an individually signed, dash-mounted plaque and certificate of authenticity. The VIN of the vehicle is also recorded as registration of the work done so that it can be carried along to future owners or collectors. Those that choose to have their work performed at Hurst Garage will also receive a tour of the facility when picking up their vehicle.
Hurst is also open to receiving vehicles from all around the world and will be more than happy to aid the customer in shipping arrangements. So much like what many of the European tuners have been doing, Hurst is now bringing to America.
GALLERY: Hurst Garage
Official press release available after the break.