Honda’s New Development Chief Aims to Re-inject Excitement

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Honda’s New Development Chief Aims to Re-inject Excitement
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However, there are signs that Honda is trying to re-capture the “je ne said quoi” that marked the company and its products a generation ago. It’s new North American development boss, Erik Berkman, who spearheaded the introduction of the popular 2004 Acura TL, is putting together a plan designed to help Honda restore its reputation. Continue Reading...

Honda, Toyota Falling Behind in Key Market Segments

Honda, Toyota Falling Behind in Key Market Segments
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According to Eric Nobel, of the Orange, California based consulting firm The Car Lab, both Honda and Toyota are losing ground because their products haven’t been competitive in crucial market segments since the first half of the last decade. Continue Reading...
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