Fuel economy remains the most influential purchase reason for buyers when shopping for new vehicles, according to the latest J.D. Power and Associates 2013 Avoider Study.
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Buick and GMC understand the importance of social networking and have set up online vehicle-shopping experiences that are socially engaging, letting site visitors build, save and share their configured vehicles.
This new type of connectivity enables customers to share with their Facebook friends who can post comments or “like” their customized selections. Both Buick and GMC are among the first automakers to provide customers the opportunity to deepen and personalize the shopping experience.
“We recognize that car buyers are not only looking for product information when shopping for their next car or truck but also use feedback from friends and family to help narrow down their selection,” said John Schwegman, U.S. vice president of GMC Marketing.
A study conducted by Bereford Research that found approximately half of respondents consider information shared on their social networks when making a purchase decision, and that proportion was much higher among users 18-24 with 65 percent doing so. “By offering a connection between our web sites and Facebook, we help our customers get the feedback they want and need to make vehicle purchase decisions,” said Tony DiSalle, U.S. vice president of Buick Marketing.