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Versus, the network that currently airs Formula Drift coverage, was recently acquired by NBC Sports. Starting on January 2nd, 2012, Versus will officially become the NBC Sports Network.
The name change will start with the coverage of the NHL Winter Classic and NBC Sports will continue to market and brand on previous-Versus programming. As part of the Versus rebrand, the NBC Sports Group will also be updating its logo, making its peacock larger and using new fonts for the NBC Sports.
It will be interesting to see if Formula Drift will continue to air on the new NBC Sports Network, which could impress potential sponsors of the drift series more so than hearing that their television coverage comes from Versus – even though they’re just the same.
Formula Drift’s success has been overwhelming in America. Not only does the series do a great job ensuring the fans get the excitement they expect after paying the ticket price, but they do a fantastic job in taking care of their drivers, sponsors and race teams. Formula D’s TV show scheduling is about to begin on Versus and they have recently released the opening video segment that stars plenty of Formula Drift’s finest.
The intro video features coverage up to the Seattle event, and really does a good job capturing the excitement one would expect from drifting. The show will be offered in HD starting on August 30th and will air every Sunday for fourteen weeks for seven events. The time slots are 2:00PM EST, 11:00AM EST and each episode is re-aired each week following the initial airing.
More kudos to Formula Drift in teaming up with a successful television network to garner more fans and attention, keeping racers and sponsors happy around the nation.
Check out the video after the jump: