We’ve seen some really clever stuff coming out of online video production these days, but Audi-tuner ABT Sportsline may have just taken the prize for innovative design and viral marketing.
For those that remember the “Choose Your Own Adventure” books, the concept is similar – just in an interactive and virtual environment. Essentially ABT Sportsline did a series of YouTube videos with each one offering a decision that seamlessly links you to the next video. The result? You get to control good ‘ol Carolin Winter as she makes a decision on which personalized Audi A1 to purchase.
There are three results that ABT is showcasing through these videos, the Klecks, Aloha and High Voltage. Through a series of step-by-step decisions ranging from speaking to the receptionist or sneaking past her (cleverly using an ABT AS5 for discrete cover), to enjoying an espresso or venturing forward to the three modified Audi A1s from ABT Sportsline.
We thought it was a pretty clever way to market their modified Audi A1s to the masses, and if anything, it’s pretty entertaining to control the fate of a young female. Get your mind out of the gutter please.
Check out the video after the jump: