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Now that it’s confirmed that Dodge is producing the 2013 Viper at its Conner Avenue plant, Chrysler corp decided to shake things up by announcing the new Viper will be known as the “2013 SRT Viper” and not as the “2013 Dodge Viper”.
That’s right, after a brief hiatus of production, Dodge decided to drop its own namesake from the American muscle car. And this isn’t really the first time they’ve attempted such, as Chrysler has made previous efforts to spin off the Viper to its own standalone car brand.
It all makes sense given the notoriety behind the Viper, and Dodge’s focus on looking more economical and fuel efficient for Chrysler to leave the V10 super car of its portfolio. Either way, we don’t think anyone really cares what it’s called so long as it’s still a Viper – the more interesting thing is whether or not Dodge has more SRT models in the work.
The Conner Avenue Assembly Plant has been sitting idle since production on Dodge’s Viper ended back in July of 2010. But with the next generation Viper on the horizon as a 2013 model, Chrysler not only reopens a plant giving much-needed jobs, but America’s ultimate sports car will live on being produced exclusively in Motor City.
Current Chrysler hourly employees who previous worked at Conner will have the first opportunity to return, while the balance of the positions will be filled by hourly employees volunteering to transfer to the Conner plant. Chrysler Group will also begin transforming the Conner plant by integrating World Class Manufacturing (WCM), a system focused on reducing waste and continually making improvements towards quality and productivity.