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Ahead of the official Geneva Auto Show unveil tomorrow, we managed to catch an example of Aston Martin‘s new “Q” bespoke service between polishings.
It offers Aston customers an unprecedented level of customization including this Virage Volante finished with a bespoke satin Mariana Blue with new diamond turned wheels. Until now, the special British sports car had only appeared in press photos.
You can see the yellow leather headrest accents that match the car’s brake calipers and offer a striking contract to the exterior.
“This [service] could extend to colour matching a Brompton bicycle to their Aston Martin, supporting the customer’s architect to design their house, or creating colour themes and materials for the interior specification of a yacht,” the company said in a press release.
Pricing details aren’t available, but we don’t expect them to be beyond the closed doors in a salesman’s office. After all, this is a service aimed at making Aston Martins into one-off products, so it wouldn’t make sense to speculate — one man’s trash is another’s treasure.
GALLERY: 2012 Aston Martin Virage Volante by Q
Aston Martin is furthering its exclusive image by offering a new service called “Q by Aston Martin.”
The firm will unveil this service for the connoisseur seeking something more bespoke than the standard British grand touring coupe. To demonstrate “Q”, it will showcase a custom Cygnet and Virage Volante (show above) at the upcoming Geneva Motor Show.
Catering to client demand, “Q by Aston Martin” offers customization options for both the interior and exterior. According to the company, the program “could extend to color matching a Brompton bicycle to their Aston Martin, supporting the customer’s architect to design their house, or creating color themes and materials for the interior specification of a yacht.”
In the pictured below you can see an Aston Martin Virage Volante finished with a bespoke satin Mariana Blue with new diamond turned wheels and an interior complete with saddle leather, blue carbon fibre trim, contrast yellow stitching, a special header mounted track-day HD video camera, and a luggage rack.
The next images are of a Cygnet hatchback with Cherry Tree paint and a kestrel tan interior. The Cygnet also comes with a tailor made three-piece luggage set and matching Brompton bicycle.
GALLERY: Q by Aston Martin
The global economy must be back on track, because Aston Martin has just released a new model in what seems like an already crowded segment. Likely in response to a growing threat from Bentley, the new Virage slots in Aston’s lineup between the DB9 and the ultra-exotic DBS.
Power comes from (what else?) the very 6.0-liter V12 that is used in much of the rest of the Aston lineup. Laying down 490-hp and 420 lb-ft of torque, power hits the ground through a 6-speed automatic gearbox, helping the Virage hit 60-mph in 4.5 seconds. Top speed is 186-mph.
The chassis is familiar too, being a version of the very VH architecture that underpins the rest of the Aston lineup, using aluminum and magnesium, with composite body panels to keep weight to a minimum. Also included is Aston’s Adaptive Damping System (ADS), while 20-inch wheels sit at each corner wrapped around carbon ceramic brakes.
Both a Virage Coupe and Convertible (Volante) will be offered, officially debuting at the Geneva Auto Show on March 1st.
Until then, browse through all the car-porn below.
GALLERY: Aston Martin Virage
GALLERY: Aston Martin Virage Volante