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Keeping in line with Scion‘s youth oriented branding, the company is holding a promotion which gets every new Scion iQ buyer a free Playstaion Vita handheld gaming system.
From May 1 through July 31, 2012, Scion is offering the promotion, to promote iQ owners driving the car in virtual reality. MotorStorm RC is a virtual racing game that is provided to Playstation Vita users free from Scion, and includes the iQ as one of the eligible race cars in the game. So when the iQ buyer can’t enjoy the car on the roads, at least they can enjoy it on their new Playstation Vita.
“Similar to the PS Vita, the Scion iQ comes loaded with premium technological features, has a focus on functionality, is concentrated into a suitably small package and most importantly is tons of fun,” said Jack Hollis, the vice president of Scion.