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German auto giant Volkswagen is already Europe’s largest auto manufacturer, but it won’t rest until it becomes the worlds largest producer of cars.
To achieve its goals, it needs to do very well in America, a market where it hasn’t made a profit since 2003, despite moving 256,830 units in 2010.
VW wants to sell three times as many cars to American households, roughly 800,000 units per year. To achieve this vast goal, Volkswagen groups CEO for America, Jonathan Browning says he wants to increase the number of dealerships.
Currently there are about 600 VW dealerships in America, and while that number will remain the same for the next few years, Browning says that by 2014/15 he hopes to add dealers across the nation to meet their goals.
VW looks set to shift 300,000 units for 2011. Browning adds that 2011 will once again return a profit for this German brands operation in the U.S.