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Volkswagen Canada is pulling a television commercial after receiving complaints that it is insensitive and offensive. The ad features the Volkwagen Passat, but the complaints center around what happens after the man pulls into the emergency lane.
He jumps out of the car in a panic, saying his wife is having a baby, but stops to chat about how great his Passat is after the EMT seems impressed. They ignore the woman’s cries to check out the interior, and the spot ends with the husband shutting the driver’s door, apparently having forgotten his wife altogether.
Volkswagen Canada spokesperson Thomas Tetzlaff told the Winnipeg Free Press that the company apologized after a small number of customers said they thought the ad portrayed pregnant women in a bad light.
The website Art Threat tried to take credit for the removal, but Volkswagen insists that they removed it a week before the site published its article, and that their decision was a response to their customers.
GALLERY: 2011 Volkswagen Passat
[Source: Winnipeg Free Press]
You can watch the ad below
Volkswagen‘s Passat had its official unveiling today in Paris, and while the car boasts sharp, Phaeton-inspired lines, it won’t be coming to North America.
Our side of the Atlantic will get a market-specific sedan, but the Passat soldiers on in Eurpoe and the rest of the world. With a whole new range of engines, both diesel and gasoline and features like a start-stop system and Park Assist, which can parallel park the car on its own, the Passat looks like yet another great car we won’t get.
Hit the jump for more information
Gallery: 2011 Volkswagen Passat