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Once upon a time trucks were built for work. They had manual door locks, crank windows and AM radios, if they had any sound system at all. Leather seats, air conditioning and voice-activated distractions were out of the question. Like a framing hammer, pickups were simple and effective.
For decades they were purpose-made for hard-working men (and women), the kind of folks that make Paul Bunyan look like a dragqueen. But somewhere along the line these roughneck vehicles became cool with the subdivision set. People living in suburbia started to buy them en masse. With sales increasing so did the clarion call for more comfort.
Today it’s easy to push a simple truck’s window sticker well into luxury-car territory… and beyond. Sure, these vehicles can still handle a 14-hour day on the jobsite and are even more capable than their forebears, but more often than not they’re loaded with costly options that appeal to style-conscious shoppers rather than blue-collar workers. Here’s a list of 10 pricey pickups tailor-made for urban cowboys. The MSRPs are listed without incentives, so actual pricing may vary.
Because Creativity is Overrated
What’s the most important step a manufacturer undertakes when creating a new car? Building a great chassis? Getting the interior ergonomics right? Providing the perfect drivetrain to complement the new product? Nope. All wrong. The really, really important factor for any new car is getting the name right.
All joking aside, a vehicle’s name is very important. Slap a clever name on a car and it can help boost sales. Conversely, choose a bad name for a vehicle, like Probe or Dictator, and it can hurt sales. Manufacturers spend a lot of time and money analyzing potential model names.
Well, that’s usually what happens, but sometimes, the creativity well runs dry. Every now and then a new vehicle receives a name that leaves us all wondering: “Really? That’s all they could think of?” Not to get confused with naming conventions that are just lazy, like Mazda’s numbered sequence or Mercedes-Benz’s lettered sequence. No, we are referring to model names that give the perception maybe the marketing team forgot to show up one day and the engineers were left in charge of naming the new ride. “We are pleased to announce the latest from Hyonbaru Motors, ‘The Car!” Don’t laugh, some the following models are even worse.
Bland Like Unsalted Popcorn
Are you self-conscious? Don’t like to stand out in a crowd? Would you rather blend into the background than be the center of attention? Well, when it comes to the automotive world, you are in luck. Some vehicles seem to have skipped class when it came time for their styling lesson. This is not to say they are ugly, but more that they lack any style whatsoever.
We’ve all heard the clichés to describe these anonymously styled cars; plain vanilla, beige, white bread, etc. We like to think of them as stylistically-challenged. Regardless, if you don’t want to draw any undue attention towards yourself, here are ten vehicles that are guaranteed to blend into the landscape.
Diesel. Hot-hatch. Not much more needs to be said about the upcoming Volkswagen GTD, which will eventually make its way to American shores, giving enthusiasts a crazy amount of torque to go with practical hatchback dimensions.