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Chrysler’s Ram truck brand will expand its advertising into Wal-Mart stores throughout the U.S. this fall. Dodge Ram advertisements will be in thousands of Wal-Mart stores and will integrate Mossy Oak camouflage, another of Ram’s partners into the promotion. ”We recognize the alignment between truck buyers, the hunting/fishing lifestyle and Wal-Mart,” said Marissa Hunter, head of Ram advertising. “We are working on promotion that brings all three together.”
Ram will also be launching two new commercials today, for its “Code of the West” advertising campaign. Marissa Hunter commented on the commercials saying, “The role of these spots is twofold. First, continue to create overall awareness about the capability of the full Ram lineup. Second, do so in a manner that inspires consumers to think differently about the Ram Truck brand.”
Fred Diaz, CEO of the Ram brand said that through the first seven months of 2011, Ram brand U.S sales were up twenty-five percent. He expects sales to continue to grow for the rest of the year. ”The fourth quarter always represents a key selling season opportunity for commercial business which historically increases commercial sales by up to 50 percent.”
Check out the commercial after the jump!
Wal-Mart is rolling back gas prices just in time for the Fourth of July driving weekend. The retailer is offering ten cents off a gallon at Wal-Mart and Murphy USA stations if purchased with a reloadable Wal-Mart gift card, MoneyCard or a Wal-Mart credit card.
The discount gas is available until September 30th, but is limited to only 18 states. Americans feel very strongly about having cheaper gas which has become apparent with fuel becoming a budget concern just like household and grocery items in homes across the country.
“Our customers have told us that high gas prices are a top budget concern, nearly as large an expense to their households as food and groceries,” said Stephen Quinn, chief marketing officer. “We listen to our customers and because we know they are feeling squeezed by gas prices, we’re implementing this gas [price] rollback to help them save, especially during high travel summer months.”
Wal-Mart will be discounting gas in the following states: Arkansas, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Michigan, Mississippi, Missouri, New Mexico, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia.
[Source: USA Today]