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Want an R8? Get in line. After years on the market Audi’s aluminum-intensive supercar is still a highly desirable piece of automotive hardware. Helping generate buzz, the company is giving one lucky person an opportunity to drive an R8 for an entire day, or enjoy the Audi sportscar experience in Sonoma, California.
Imagine ranting online about how much you want do drive a car — and having it come true. For one lucky fan last year, and now more to come, that dream will be a reality.
Audi just announced the relaunch of its #WantAnR8 campaign, which boils down to a contest where R8 fans can tweet about their longing for the chance at having one delivered to them. While the car won’t actually be theirs, the eight winners will be able to choose between taking the car to a track or having it theirs to drive for a day.
Audi will choose two winner after each of the four contest periods, beginning March 20 and running through October 28. Those winners will be chosen by a judging panel and graded on specific criteria. Creativity and originality are worth 34 percent, quality of the conversation that grows from the tweet is worth 33 percent and use and quality of multimedia in the tweet count for, as you hopefully can guess, 33 percent.
Full details on the contest are available on the Audi site.