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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Sep 09 2013, 8:01 AM


Riding a new technology wave, Nissan has announced a smartwatch concept that it claims is the world’s first wristwatch that connects the performance of both the car and its driver.

Continue Reading…

 |  May 03 2012, 7:45 PM

To commemorate the 85th anniversary of the world’s most demanding racetrack, Nordschleife has released its 1927 24-hour wristwatches to the general public.

The track, most well-known for the 24 Hours of Nürburgring originally opened for business back on June 18th, 1927 under the name of “Mountain, Racing and Testing Track.” And to make it the perfect companion to those attending the famed race, the timepiece from Nordschleife has its dials displaying all 24 hours of the day, as opposed to the more traditional 12 on conventional watches.

The stainless-steel timepieces are available in 1.4 or 1.7 inch cases in either white or black. Pricing is affordable too, at around $110 for the smaller piece, and $140 for the larger one. Those interested in purchasing the watch may have some difficulty telling time at first, due to its 24-hour setup.

A black leather strap accompanies the stainless-steel case while a Swiss quartz movement keeps time precise.

GALLERY: Nordschleife 1927 Timepieces


 |  Mar 26 2012, 9:02 PM

Even though it’s not exactly an integral part of its product portfolio, Ferrari has taken pride in its timepieces over the years. Which is maybe why the Italian automaker has had such shaky relationships with watch manufacturers.

Ferrari recently ended its relationship with timepiece manufacturer Panerai (pictured above) and began seeking out a new partner for its licensing agreement. Interestingly enough, Ferrari chose the Movado Group, a manufacturer that is known to make more affordable luxury watches. In other words, Panerai is several leagues away from Movado in the timepiece market.

Maybe this is exactly what Ferrari needs to become successful with its licensed products. Unlike the vehicles the Italian automaker produces, its accessories should be more obtainable by the general public, which is why its new collection of watches will be priced up to around $2,000 (€1,500). The deal signed with the Movado Group was a multi-year deal and the watches will be available through select wholesale distribution outlets in addition to Ferrari’s stores and online shop.

“This agreement is the perfect complement to our branded watch business in an innovative and highly competitive segment. We look forward to benefitting from Movado’s expertise in design, development and distribution in order to reach our fans around the world,” said Luca di Montezemolo, Chairman of Ferrari.

The new Ferrari watch collection by Movado will debut at the Annual Watch & Jewelry Fair in Basel, Switzerland in 2013.

 |  Mar 03 2012, 11:01 AM

Cars won’t be the only items to debut at the Geneva Auto Show next week, Breitling for Bentley is releasing a new watch inspired by the V8 Continental. 

The exclusive timepiece features a metallic red inner bezel with the names of 24 global locations. Breitling watches are gorgeous luxury items that always carry a price to match the grandeur of the corresponding car.

Pricing hasnt been announced yet, but expect to spend upwards of $10,000 to strap one of these things on. Of course, Bentley owners pay more than that for bespoke paint jobs, who are we to judge?

Only 250 of these watches are being made, so if you’re one of the few people paid well enough to buy one, time will be of the essence.

There will also be several other Bentley-themed items available, including keychains, pins, cardholders and wallets. Each item is probably pretty expensive, but probably not as much as the watch.

 |  Jun 01 2011, 8:01 PM

You can’t afford to buy a Porsche, so you buy the next best thing – Porsche merchandise. It’s cheaper, right? Not so much, especially when it comes to this Porsche watch.

For the ever-so-outrageous price of $270,000 (you’re not reading it wrong and we didn’t add a few extra zeros to mess with your head), you can pick up the limited edition Porsche Design Indicator timepiece. For sale right now at the Porsche Design store in Dubai Mall, this limited edition watch – there’s only 50 available – costs AED 990,000 (that’s about $270,000 with the current exchange rates).

A product of a partnership between Porsche and Swiss watchmaker Eterna, the Indicator is made with a mix of 18-carat rose gold, natural rubber and titanium. Held on your wrist by a rubber strap that looks like Porsche tires, the watch’s clasps and body are made of rose gold, and it features a titanium face. The watch’s face comes equipped with a stop watch and second timer, and a dial turns from green to red when the watch runs low on power.

For this price, you’d think that the Indicator gets its power from unicorn farts. Nope – it gets its juice from the movement of your wrist (which is still pretty cool).

 |  Dec 14 2010, 12:00 AM

Embodying sophistication and style, there’s only one designer up to the task of creating a signature Bugatti timepiece, and that’s Ralph Lauren.

Ralph Lauren may be best known as being an upscale clothing designer, but the man behind the legend is also the proud owner of one of the finest classic car collections around, which includes a 1938 Bugatti.  That’s why he designed a watch that would go perfectly with it.

The latest timepiece in Lauren’s Sporting Watch collection is influenced by the interior of the Atlantic and is outfitted with an elm burl wood ring that’s styled after the car’s dashboard. It also features a galvanized matte black dial with white Arabic numerals like the Bugatti’s gauges, and visible screws around the case front. The watch’s movement is made for Ralph Lauren by the Richemont group (the same company that makes Cartier, Jaeger-LeCoultre, Panerai and IWC – and features a 45-hour power reserve.

You can pick up one of these watches for $13,200, and don’t worry, it will look great no matter what you’re driving.

[Source: Autoblog]

 |  Jul 25 2010, 7:30 AM

Many auto enthusiasts collect memorabilia, whether it be model cars, old signs, license plates, coffee tables made from NASCAR tires or even scrap cars turned into couches. This kind of stuff is the perfect addition to those with a classic in their garage and gasoline in their veins. But how about wearing it? Well besides the obvious t-shirts and jackets, you can how have an auto inspired watch!

Equipe Watches now produces 15 different items with a Detroit automotive theme. Each of these watches even has their own appropriate name, ranging from Chassis, to Hemi to Octane. Features such as simulated tire straps, and faces that ape instrument clusters are just the finishing touches. One particular watch, the XXL (shown here) pays homage to the dashboard on big 1960s sleds like Imperials and Lincoln Continentals with a full width instrument panel and steering wheel. According to Equipe founder Jeff Freeman, “we wanted to introduce a watch collection that was authentically Detroit – one that pays homage to the great cars of yesterday and modern race cars of today.”

Along with a bunch of different styles, Equipe’s line of automotive watches are also designed to cater to different budgets as well, prices at post time ranged from $299 to $999.

[Source: Autoweek]

 |  Jul 07 2010, 4:52 PM

If you’re a true collector of fine timepieces and Rolls-Royce memorabilia, you won’t want to let this watch get away. Excalibur is offering the Corum’s Rolls-Royce Watch that was released back in 1976.

Known for their unique and stunning timepieces, Swiss watchmaker Corum designed this work of wrist art featuring an exact replica of the grills found on the sedans of the time, and it even came with a tiny Spirit of Ecstasy hood ornament. Back in the day, this particular watch was available in both men’s and women’s styles and it even came along with a set of matching Rolls-Royce grill cufflinks.

The timepiece that’s being offered for sale now is a Rolls-Royce manual wind watch made of 18k yellow gold and is said to be in very good condition. It showcases the grill of a Rolls-Royce that is placed on top of a manually wound, Swiss-made Corum movement. Excalibur is also throwing in a one-year warranty on watch movement. Carry Rolls-Royce style along with you wherever you go for $5,250. If you’ve got the cash, you can buy it here.

[Source: Born Rich]