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While Apple successfully continues to campaign a clean and subtle design for all of their products, and Google embraces the open-source world, it seems like Microsoft is a bit lost. Outside of its Kinect and Xbox 360 video game system, the once tech giant has become an afterthought in most people’s minds.
But in the past couple of years, the company has been working hard to change that image. Its new Windows Phone 7 can’t officially be declared a bust yet, and their upcoming Windows 8 is supposed to revolutionize how we use a PC. In an attempt to be hip and to show off all its new technology, Microsoft teamed up with West Coast Customs to build a 2012 Ford Mustang that it calls the MicroStang.
While the general public will find the Mustang to be cool, we feel like it’s just further proof how far Microsoft is missing the mark when it comes to their products and marketing them to the right demographic.
Now this isn’t the West Coast Custom’s worst creation, but it definitely isn’t the best. The team took a 2012 Mustang and retrofitted a 1967 fastback replica front-end, made it matte black and proceeded to plaster it with Microsoft gadgets inside and out. Built in Wi-Fi, heads-up displays with augmented reality on the windshield, Kinect sensors in the front and rear of the car, and a Windows 8 touchscreen tablet are just some of the goods WCC put into the Micro-Stang.
Of course the ‘Stang has Ford SYNC which is developed by Microsoft, an Xbox 360, and a rear windshield projector screen. The finishing touch was their Windows Phone integration which allows users to locate, unlock, and start the car from a Windows Phone app. Oh yeah, you can play police officer too by talking into the phone and having your voice emit to the outside world from the car.
Microsoft plans on touring the vehicle around hoping to entice developers to look closer into its new products. It’s probably one way to go about it, but we don’t think it’s the right way.
Watch a video after the break sneak previewing the TV episode that will show the build.
GALLERY: 2012 Ford MicroStang
[Source: The Verge]
When we first looked through our media schedule for the upcoming 2011 Los Angeles Auto Show, our eyebrows perked up when we saw that Nintendo had a press conference scheduled for Thursday at 12:10 pm to 12:35 pm.
Obviously our first thought was that Mario Kart was finally becoming a reality, but we snapped back to something that made sense – like a partnership with an OE to include some entertainment in their cars.
But now MotorWorldHype is reporting that Nintendo will be bringing a custom car to the show built by none other than West Coast Customs. Hopefully Nintendo isn’t just going for something loud and obnoxious to show off its in-car integration, but rather something nice and reasonable even though it involves West Coast Customs. We still haven’t a clue what manufacturer Nintendo is teaming up with but the creation will be on display for the duration of the show. This is Nintendo first time ever appearing at an automotive trade show… should be exciting.
In a perfect world there would be a small office in the Hague dedicated to prosecuting crimes against automobiles. And enemy number one would be ASMA. OK, the real enemy number one would be West Coast Customs, but ASMA would at least hold the dubious title in Europe.
ASMA has produced several bizarre vehicles in the past but the company’s latest, the Perfectus SLR is just plain horrendous.
Commissioned by the Royal Family in Abu Dhabi, the altered SLR features a completely reworked body made of carbon fiber. Power has received an upgrade with a modified version of the 5.5-liter supercharged V8 now pumping out 700hp and 630 ft-lbs of torque. ASMA claims this is good for a 0-62 mph time of 3.5 seconds and a top speed of 218 mph.
ASMA has said it will produce additional version of the Perfects SLR for an asking price of one million Euros, but one can only hope the company is brought to justice before any more atrocities make their way onto the streets of the world’s wealthier regions.