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As if his venture into the automotive industry wasn’t enough with IAMAUTO, Will.i.am has shown up again in a Chrysler 300s commercial, selling the car to young club goers with his own song “the hardest ever” playing throughout.
The car’s looks, style, and stereo are the focus of the spot, with not even a passing mention of performance or engine stats. I guess the market that buys a car from Will.i.am isn’t necessarily the most car savvy group for the most part.
A Beats by Dre audio system is shown off in the commercial too, but there is not sign of the doctor himself.
At least Will.i.am is associating himself with a good looking car, unlike his own designed IAMAUTO car, which looks like it was put together using an eight year old Lego set.
Watch the spot below, and decide for yourself whether the self proclaimed “hardest ever” pop star should be selling cars.
We have good news and bad news. The good news is, Black Eyed Peas’ superstar Will.I.Am is looking to enter the auto industry in order to bring jobs back to East Los Angeles, where he grew up. The bad news is, the car doesn’t look so good.
The vehicle, which debuted on The Tonight Show with Jay Leno is called IAMAUTO and at first glance, it appears to be a hopped-up tuner car gone wrong. Nonetheless, we love the fact that the artist is more interested in wanting to create jobs, investing money into a car company for the neighborhood he grew up in.
IAMAUTO was built with OEM Chrysler parts and features a Beats by Dr. Dre sound system. In Will.I.Am’s own words, “It’s sick, it’s really fresh.” We probably have other choice words to use to describe the car, but again, we love that the intentions are good and hope that it’s a successful venture, but we also hope Will.I.Am goes out and finds himself a new designer.