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Welcome to 2014! Apparently in Chinese Astrology it’s the year of the “wood horse” but let’s hope this timber pony can canter away and carry the auto industry to continuing sales success. Which brands drove away with buckets of cash and which ones took a tumble down the stairs? Let’s take a peek at last month’s showroom winners and losers.
Overall the market took a small slide in 2014’s first month. January’s inhospitable weather likely kept shoppers at home huddled in front of their heat registers instead of out and about shopping for cars. Compared to the same time period in 2013, new-vehicle deliveries declined three percent to a little more than one million units.
Sales moved in the wrong direction, though fortunately the decline wasn’t severe. Still, a number of automakers did post some welcome gains, though these were offset by others that dropped.