Porsche sales to female buyers doubled in the last two years; turns out women like high-end German cars products too…
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Women are more likely to be quoted an inflated price for automotive repairs according to a new study.
According to a recent study, there are more women with driver’s licenses than men in America, reflecting a change in the gender gap with drivers that could have implications on vehicle sales.
10. Volkswagen: 2.8%
After releasing a list of the Top 10 car brands preferred by unfaithful husbands, AshleyMadison.com, a website dedicated to spouses looking for a little something on the side, surveyed 1,080 of its women members to determine what their most popular automakers are.
Coming in at tenth place is German automaker Volkswagen at 2.8 percent. It’s worth noting that Volkswagen is one of two automakers that didn’t make it on the comparable men’s top 10 list, which only means one thing: affair-seeking women drive Beetles. Okay, we kid.
There are plenty of exotic car commercials that feature sexy women… but how many out there are targeted to a female audience (and we’re not talking about minivans and SUVs that go after soccer moms)? We’re talking about a cool car for cool women – and that’s just what Aston Martin is going after in its latest spot.
Tilted “Aston Martin Loves Women. Women Love Aston Martin,” this 87-second long featurette is made for the woman who appreciates automotive beauty and performance. You won’t see any girls in bikini tops sprawled on the car hood with a hose in one hand and a wet sponge in the other. What you will see is a DBS drawing admiration from a variety of different females as it makes its way through the streets… and none of them is in a hip-hugging mini skirt.
This one’s going out to all the ladies who love a fine automobile. Watch the ad after the jump.
Whether intentional or not, Subaru seems to be labeled as a “progressive” brand, and while their website contains the usual corporate gibberish about supporting and embracing “…the communities in which we live and work,” the company tends to put its money where its mouth is, openly supporting the LGBT community as well as motorsports and outdoors enthusiasts.
Now a group of women’s rights activists is challenging Subaru to stay consistent, by petitioning them to withdrawn from the Saudi Arabian market. The Middle Eastern nation is currently facing protests regarding their ban on female drivers, and the activists are admonishing Subaru for selling cars in the Saudi market, especially when a significant portion of Subaru drivers are female and their vehicles tend to be marketed towards women.
To its credit, Subaru has a history of making morally courageous but unpopular choices. One long forgotten instance was in the 1960s, when Arab nations threatened Japanese companies with a boycott if they chose to do business with Israel. Subaru ignored the ban, and the company has built up immense goodwill among Israeli motorists, with vehicles like the Impreza and Legacy have been wildly popular in Israel for decades. We wouldn’t hold our breath for Subaru to pull out of Saudia Arabia, but given the company’s history, we could be wrong.