Shopping for a car has always been harder for a woman. You’re always concerned you’re going to be taken advantage of or talked down to, just because you’re female. Bringing a male friend or husband to a dealership is standard practice – and when you think about it, it’s just plain unfortunate that women still feel the need to do this.
But ladies, you’ll be happy to know that times they are a-changin’. Thanks to auto manufacturers, retail trade groups and fed up women, the word is getting out as to which dealerships are more inclined to treat women like intelligent consumers. Using social media and word-of-mouth, women are talking about which dealerships to shop at and which ones to avoid.
The proof comes from a study published by WomenCertified that says that women account for 51 percent of the cars purchased in the U.S. and influence 96 percent of sales. The study focuses on what women car buyers want when shopping for a new vehicle, and the results found that just as important as buying experience is the way women are treated during the process. It turns out that during the service experience is when women face the harshest treatment.
So what makes a dealership “women friendly?” According to WomenCertified, the best dealers show “a genuine concern for the customer,” and offer a “nuance of hospitality” in everything they do. These dealers listen to women and understand the specific needs of the customer.
As well, the survey found that women are more likely to return to the dealership if they are happy. They will not only come back the next time they need a new car, but also to take care of service and other car needs.
You can see the list of the top woman-friendly dealerships after the jump.
[Source: The Detroit Bureau]