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 |  Jun 17 2014, 3:05 PM

Sportiness is no Ghostly Apparition with the Wraith


2014 Rolls-Royce Wraith

Rolls-Royce is one of the most famous automakers in the world. This storied British brand is best known for building obscenely lavish cars, motoring vehicles that scream “expensive,” but in a well-mannered, genteel way.

2014-Rolls-Royce-Wraith-05.jpgModels like the Ghost sedan and Phantom flagship practically define the luxury segment. They’re decked out with features and materials not found in lesser vehicles, even from premium brands. But traditionally Rollers are all about comfort; “waftability” is something engineered right into these models from day one. They’re designed to transport passengers in total comfort and serenity.

In the past if you wanted a sporty luxury car you’d have to shop somewhere else. The folks at Mercedes-Benz would happily sell you an AMG-amplified model, or BMW would gladly entice you with their M cars. But sporty and Rolls-Royce were mutually exclusive, until now.

 |  Feb 19 2013, 12:32 PM

Building a buzz seems surprisingly important for Rolls-Royce, a brand that prides itself on exclusivity, as fresh teaser photos find their way online.

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