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 |  May 20 2010, 7:29 AM

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We tend to think of America, Germany, Italy or Japan as the pre-eminent nations where the automobile is the national obsession. But a new study in Canada shows that Canadians would rather give up junk food, cigarettes or sex than give up driving.

In a study conducted by the World Wildlife Foundation, 36 percent said they would give up junk food before they gave up driving, 14 percent said coffee,  6 percent said television and 2 percent said sex. Those polled were generally frequent drivers and the most prolific motorists had children under 18, stable jobs and a “good or very good income.”

Despite the enthusiasm for driving, 79 percent of Canadians said they were concerned about the environmental impact of driving. The World Wildlife Foundation, which commissioned the study, was pragmatic about the results in an interview with the Toronto Star.

“We’re not saying people should give up the car entirely. That may not be feasible,” said Josh Laughren, director of communications for WWF. “But while it might seem easier to take my car to work, it may be better for me and my pocketbook and my stress levels and my quality of life to take transit.”

[Source: Toronto Star]