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Forget the Nurburgring. Those in search of the ultimate driving thrill know that you can’t top Bolivia’s Yungas Road. This narrow, winding path runs from the city of La Paz to Coroico and its treacherous terrain, poor weather conditions and steep cliffs claim 100 lives a year. As a result it has earned the dubious title: Death Road.
As part of a clever (and ballsy) marketing stunt, Mitsubishi recently drove the Death Road in its new Outlander and Outlander Sport models, bringing along a 360 degree video camera to document the treacherous excursion to help document the trip.
They’ve created a web page to promote the two vehicles with plenty of interactive features so you can come along for the journey.
Travel along with the Mitsu crew at www.mitsubishicars.com/dangerousroad and check out the promo video after the jump: