Ford has made the odd decision to drop its SFE (Super Fuel Economy) badged F-150 pickup truck from its lineup for 2010. Odder still is that while the badge is being eliminated, the truck will still be offered.

The SFE model was created to compete with Chevy’s XFE models. The two-wheel drive, 4.6-liter V8-power Ford pickup gets 15/21 mpg (city/highway).

The SFE package was offered on the 4×2 XL and XLT model F-150s, after an in-depth customer survey revealed that fuel economy went from being the 10th most important criteria when buying a truck, to third.

SFE models get the same fuel-economy as the Chevrolet Silverado and GMC Sierra XFE models, but do not require a tonneau cover and can tow 500 lbs more. GM’s XFE models also require that you take off the front lip if you drive the truck off-road.

It is not yet known why Ford has decided to drop the badge or if it will offer the SFE package under a different name.

[Source: PickupTrucks.com]

In a move to keep up with the high price of fuel, as well as deal with environmental concerns, GM has developed new XFE-models of some of its most popular trucks. The Xtra Fuel Economy (XFE) package will be offered on the 2009 Silverado, Tahoe, Sierra and Yukon trucks.

The significant alterations to the trucks, in terms of their mechanical makeup, weight and aerodynamics result in an EPA-estimated five percent increase in highway fuel economy and a more than seven percent increase in city fuel economy.

The trucks now achieve a 15/21 (city/highway) rating compared to the 14/20 rating for non-XFE models.

Importantly, the XFE models do not get a reduction in power. The XFE package is available on 2WD models equipped with the 5.3-liter V-8 with the six-speed transmission. On Silverado and Sierra models, the six-speed transmission gets a high-capacity cooling package to deliver a 7,000 lb towing capacity – up from the standard model’s 6,600-lb towing capacity. All XFE models come quipped with a fuel-saving 3.08 rear axle.

Other factors for the improved fuel-economy include lightweight wheels with low rolling resistance tires, lighter suspension components and improved aerodynamics.

A full list of all the unique XFE features is listed after the jump:

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