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British luxury and sports car maker Jaguar is often associated with older clientele. To help break it out of that stereotype, and to attract a younger, hipper audience; Jaguar enlisted the help of a grafitti artist.
Mr. Kaves, who is known for his free-hand style spray paint designs was given a brand new XKR as his blank canvas. The end result is a Jaguar unlike anything you’ve seen before.
On hand at the unveiling was the man who designed the XKR, Ian Callum, who praised Mr. Kaves for his art work. This might just be a publicity stunt, but it will surely attract an audience that normally would not spend time admiring a Jaguar.
While this might be the latest art car, it is not the first. BMW has had art cars since the 1970′s; and a few years ago, Infiniti presented their G37 coupe art car, which was later sold at an auction for $55,000 (proceeds from which went to ONE DROP, a charity founded by Cirque du Soleil founder Guy Laliberte).
To get a glimpse of how the Jaguar art car was created, check out the video below.
Last week we brought you news of a one-off lime green Jaguar XKR that the British automaker was set to debut at the Goodwood Festival of Speed. As promised, the car did make an appearance and run the historic Goodwood Hillclimb and now we have all the details (as well as a full gallery of juicy photos) to share.
Under the lime-green hood, output from the XKR’s supercharged 5.0-liter V8 engine was further enhanced from 510hp to 530hp. Torque climbed even more rapidly from 461 ft-lbs to an impressive 516 ft-lbs, enabling a 0-60 mph run of just 4.6 seconds!
Additionally, the Goodwood Special XKR sports a set of dark-colored 21-inch wheels with a lowered ride height and dark “satin graphite” paint for the mirrors, window surrounds, grilles and headlight casings.
“The XKR ‘Goodwood Special’ has been developed as a one-off to explore the harder side of the XKR’s character and allow our engineering team to explore some performance boundaries,” said Mike O’Driscoll, Managing Director, Jaguar Cars. “The Festival of Speed gives us the opportunity to have fun in a high performance car without all the practical and legal requirements of driving on the road getting in the way!”
Along with the Goodwood Special XKR, Jaguar also ran several other vehicles at the hillclimb, including the a 1957 Le Mans winning long-nose D-type, a Le Mans-winning Jaguar C-Type, the one-of-one Jaguar XJ13 race car and the 225mph Bonneville XFR.
GALLERY: 2010 Jaguar Goodwood Special XKR
510hp thanks to a supercharged direct injection 5.0-liter V8
We first reported that Jaguar would display its new XFR at the North American International Auto Show (NAIAS) in Detroit, but the British marque had a surprise -or two – up its sleeve. Also unveiled was the new Jaguar XKR, a high-performance machine above and beyond the current model.
Both the XFR and XKR get new, more aggressive, aerodynamics as well as a shockingly powerful 510hp engine. The engine is an all-new 5.0-liter powerplant that has been supercharged and features direct injection technology. Torque is also impressive at 460 ft-lbs.
This new engine can propel the XFR to 60 mph in 4.7 seconds and the XKR to 60 mph in 4.6 seconds. Thanks to direct injection technology, the XKR gets comparable fuel economy to the old 4.2-liter model with fewer emissions. The XFR also registers equal fuel economy to the standard supercharged 4.2-liter car with fewer emissions. Both vehicles feature a revised transmission that allows for smoother and faster shifts.
Also standard on both new R models is a dynamic suspension that can adapt up to 100 times per second. These two new models are a commitment by Jaguar to reinvigorate the R badge.
The company also plans to unveil an all new model later this year, which, rumor has it, is a coupe-styled luxury sedan along the lines of the CLS and Panamera. Expect an official reveal of that car at the Geneva Motor Show.
Official 2010 XF and XFR release after the jump: