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To help boost sales Suzuki is offering a simple incentive plan – free gas for the summer, when you buy an SX4 sedan or hatchback. Here’s how it works: when you buy an SX4 sedan or hatch your local Suzuki dealer will throw in a gas card. The card is valued at $270 for the sedan and $290 for the hatchback, which is what Suzuki estimates SX4 owners will spend on gas over the course of three months.
Suzuki is hoping this added bonus will be enough to attract owners, although when stacked up against the price of a car, $270 doesn’t sound all that enticing. And Suzuki is a company that should be working hard to attract customers as it has been one of the hardest-hit automakers during the current recession.
Sales for June were down 78 percent over the same month in 2008, and while some of the drop can be attributed to the elimination of three models from the company’s lineup (XL-7, Forenza and Reno), both the Grand Vitara and SX4 have struggled with sales down last month 69.1 and 53.2 percent.
Suzuki recently made the decision to stop production on its low volume XL7 SUV. The vehicle is currently the only Suzuki manufactured in North America.
Suzuki built the three-row, seven-passenger crossover at General Motors’ CAMI facility in Ingersoll, Ontario, Canada. The facility will continue to produce GM products on its other lines.
Suzuki continues to have a stake in the CAMI joint-venture and CEO Osamu Suzuki isn’t worried that it might be shut down. “The possibility that CAMI would be forced into closure or a production stop is 120 percent impossible,” he told Automotive News. “It is a central pillar in the reconstruction plan, so I am not worried about it.”
It is unclear if Suzuki has plans to re-start production on its flagship XL7 SUV once the economy rebounds or if Suzuki’s interests in the CAMI facility include a new vehicle. Suzuki has announced that it will debut a new mid-sized sedan by the end of this year.
[Source: AutomotiveNews via Autoblog]