Auto News

AutoGuide News Blog

The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Jan 28 2012, 11:00 AM


Some people probably rolled their eyes when Rolls-Royce announced the Year of the Dragon Phantom, believing it would just be another poor-selling limited edition vehicle. But never underestimate just how strong the Chinese culture and beliefs are. Or rather, just don’t underestimate the wallets of those strong-believing Chinese.

The $1.2-million custom Rolls-Royce Phantom sold out in just two months. How many did they sell? Well, the luxury British automaker won’t reveal the number.

This clearly gives Rolls-Royce even more confidence in the Chinese market, where the company plans to add another 10 dealerships to its 14 existing ones.

The Rolls-Royce Year of the Dragon edition has “marvelous embroidery work” and a red exterior, which is the color of luck. There are also gold hand-painted dragons on each fender, same as the one that is hand-stitched on the cushions in the rear and in the headrests.

GALLERY: Rolls-Royce Year of the Dragon Phantom


[Source: Bloomberg]