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Mark Zuckerberg, the introverted king of social media, has his fingers in so many pies that it’s starting to look like he grew a few thousand extra hands.
To be fair, it’s not so much Zuckerberg having a hand in Mercedes as it is Mercedes integrating Facebook into their new cars. Nonetheless, the fact that it’s happening and that this isn’t the first instance, means Facebook is evolving far beyond anything other social media tools creators could have fathomed.
We published a story late last week that talked about Mercedes’ mbrace2 technology, but at the time there wasn’t as much information as there is after the company elaborated.
Since then we’ve learned that the cloud-based apps previously mentioned will include Google, Yelp and -you guessed it- Facebook.
Feel free to debate the merits of checking your friends newsfeed or status update in the comments below, wasn’t that part of why we all started buying smart phones?
Regardless, other manufacturers are doing it, and Mercedes insists their adoption of the technology is just representative of staying on the cutting edge. Aside from keeping up with your BFF’s latest relationship quibbles, mbrace2 will let you stay up to date on news and events via a real-time concierge service.
Some people might look at this and feel a pang of nostalgia for when cars ran on gas, got fixed with wrenches and had little more than a spare tire and owners manual packaged with it from the dealer. Then again, the allure of being constantly connected could prove to be a seller. Expect mbrace2 in the MY13 SL-Class.
BMW has expanded its ConnectedDrive services by adding applications to those who subscribe to BMW Online services. The first of these applications is from Yelp, aiding drivers in finding restaurants and other points of interests easily.
Yelp has become the place to go on the Web for user-generated reviews and feedback on all sorts of stores from restaurants to shopping to nightlife. Now through BMW’s Online service ($99/year) users will be able to install the Yelp application and see the ratings and hear the reviews through the vehicle’s text-to-speech feature.
BMW will be seamlessly adding applications to those who subscribe to the yearly service and they anticipate many more applications to come with Yelp just being the first. BMW Online is available on the following models with on-board Navigation systems:
2009-up BMW Z4, 1, 3, and 7 Series
2010-up BMW 5 and 6 Series
2010-up BMW X5 and X6
2011-up BMW X3