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The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
 |  Nov 18 2012, 11:01 AM

Yokohama Tire is giving away over 400 tickets to the 2012 Los Angeles Auto Show through a promotion on its Facebook page.

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 |  Mar 04 2011, 6:37 PM

Not to be left behind, Yokohama Tire is jumping on the iPad app craze in a big way. They launched their new free iPad app at the recent LA Auto Show and now it is available to download now on iTunes.

“iPad apps are a new and unique way for consumers to get information,” said Alan Holtschneider, Yokohama manager, advertising, promotions and events. “Yokohama’s app takes advantage of the iPad’s touch gesture technology and provides consumers an interactive, graphically-appealing way to learn about our tires.”

The beauty of this app is that it offers users of the app videos and information behind the technology behind Yokohama’s tires. You can explore sections such as ADVAN, GEOLANDAR, AVID ENVigor, S.drive and dB Super E-spec to learn all about the cool innovations these tires feature.

“There’s information on tire compounds, tread design and construction, along with a ‘Tireology’ section and fun facts about tires. We hope consumers will find the Yokohama app an engaging tool, especially as they begin to consider replacement tires for their vehicle,” said Holtschneider.

 |  Jul 11 2010, 7:25 AM

Are you tired of not knowing anything about your tires? Then it’s a good thing that Yokohama Tire Corporation has just release the second installment of Tire Tips.

A series of short educational videos designed to help consumers learn more about tires, Tire Tips has already covered the importance of properly inflated tires, and is now tackling the issue of how to read the sidewall of your tires. Hosted by off-road racing champion and TV commentator Cameron Steele, viewers will gain insights on keeping their vehicle running in tip-top shape by knowing the importance of tire maintenance and safety.

“Most consumers don’t fully understand what all the numbers and letters mean on a tire’s sidewall,” said Fred Koplin, Yokohama Tire director, marketing communications. “Cameron and Yokohama employee Paul Algarin explain everything in an entertaining way that’s easy to follow and understand. That’s the reason we are producing these videos: to teach consumers about all aspects of tires, including care and maintenance.”

The second video follows on the heels of Tire Safety Week, which took place June 6-12. Other videos to look forward to in the near future include ways to achieve better fuel efficiency and how to pick the right tire for your vehicle. Watch for the third video in the series to hit the web in August and check out this second instalment in the Tire Tips series after the jump:

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