AutoGuide News Blog
The AutoGuide News Blog is your source for breaking stories from the auto industry. Delivering news immediately, the AutoGuide Blog is constantly updated with the latest information, photos and video from manufacturers, auto shows, the aftermarket and professional racing.
There have been some big blunders in the history of automotive naming. The Chevrolet Nova flopped in Spanish speaking countries because its name literally means “it doesn’t go”. The Ford Pinto’s name in Brazilian Portuguese has similarly negative connotations, literally meaning “a man with small genitals.”
The latest casualty in the history of cars being forced to undergo name changes is an unreleased Renault electric vehicle, formerly named “Zoe”. The name actually means “life” in Greek, and is a fitting name for an EV. Apparently, Renault is also a common last name in France, and the likelihood of finding a person named Zoe Renault wasn’t entirely out of the question.
Zoe is allegedly threatening to sue the automaker unless the name of the car is changed. Renault told Autocar that the name wasn’t set in stone, but perhaps the Renault OverSensitive is an appropriate replacement.