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2009 SEMA Show Coverage
By Colum Wood, Nov. 02, 2009

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Held each year in Las Vegas, Nevada, the SEMA Show 2009 is an industry event for the Specialty Equipment Manufacturers Association.


Click Here to See Our SEMA Show 2009 Preview News Articles

Tuners and parts suppliers from across the industry and even from the realm of motorsports come to show off their wares, usually displayed on some sort of eye-catching highly-modified vehicle - be it a muscle car, hot rod or sport compact car. And let's not forget the increasing presence of mainstream manufacturers like Hyundai, Scion, Honda, Ford, Chevrolet, Cadillac, Chrysler and Dodge. Major areas of interest at SEMA include Racing and Performance, Wheels and Tires, as well as Trucks, SUVs and Off-Road vehicles.

Top SEMA 2009 Stories


Ford’s Massive Mustang Presence at SEMA in Detail

Thursday November 5, 2009 | There was no doubt that the focus of Ford’s SEMA Show booth was the all-new 2010 Mustang, with a total of nine modified Stangs, plus the all-new Cobra Jet model. Ford originally scheduled eight cars, but it looks like Galpin Auto Sports snuck in a second entry...


Chevy Unveils Four Custom Camaros, Including Twin-Turbo V6 Designed by Jay Leno

Wednesday November 4, 2009 | Along with a host of wild and wacky Camaros at the General Motors booth at SEMA, the General also built five in-house muscle cars that are noticeably more subtle...


Kevin Morgan Designs Trans Am Makes Official Debut

Wednesday November 4, 2009 | The Lingenfelter Trans Am Concept wasn’t the only TA on display at the 2009 SEMA Show, with Kevin Morgan Designs debuting its version of the iconic car. Based on a slightly more modern interpretation of the Trans Am, the Kevin Morgan car takes its cues from the 1977-’78 model and is based on the all-new 2010 Camaro...


Matte Black Lexus LFA Makes North American Debut in Las Vegas

Tuesday November 3, 2009 | After its world debut just a few weeks ago at the Tokyo Auto Show, today Lexus gave an audience of media and aftermarket tuners the first look on U.S. soil of the its new LFA supercar...


Rhys Millen Racing Unveils Mid-Engine V8 Hyundai Genesis Coupe

Tuesday November 3, 2009 | After much anticipation, Rhys Millen Racing has finally unveiled its mid-engined V8-powered Genesis Coupe at the 2009 SEMA Show. The RMR460 gets its name from the powerful Tau 4.6-liter V8, that has been borrowed from the Genesis Sedan...


Ford Unveils 411-hp F-150 SVT Raptor and 500-hp FR Raptor XT for Off Road Racing

Tuesday November 3, 2009 | As though Ford didn’t have enough going on at the 2009 SEMA Show, the automaker today announced two big updates for the amazing F-150 SVT Raptor. First up is official confirmation and performance numbers for the new, larger V8 engine...

Latest SEMA Show 2009 Coverage

2010 Saleen S281 Official Details Announced

Friday November 13, 2009 | Revealed ahead of the 2009 SEMA Show and then officially debuting at the aftermarket expo, it seems as though with all the hundreds of modified Camaros to cover, Saleen’s latest project flew under the radar...

The Trucks of the SEMA Show

Tuesday November 10, 2009 | A big part of the SEMA Show each year (both in terms of quantity and, well, size) is the truck and off-road industry. Some trucks get lowered suspensions and some lifted, some run on supercharged 4-cylinders, while others rely on massive turbocharged diesel units...

H&R Springs Golf TDI Makes Diesel Look Cool

Friday November 6, 2009 | With all the Camaros at the 2009 SEMA Show, the number of Japanese cars were few and the number of European cars almost non-existent. H&R Springs was one of the few booths with a strong Euro presence with this 2010 Golf TDI being one of our favorites...

Turbo Mazda3 and Tuned MazdaSpeed3 Defy SEMA Norm By Going Clean and Less Extreme

Friday November 6, 2009 | Mazda doesn’t officially have a presence at the 2009 SEMA Show, but the Japanese automaker did decide to bring two custom cars to Las Vegas. Using in-house parts (many from the Mazda RX-8) and calling upon the automaker’s World Challenge motorsports partner, Tri-Point, Mazda has come up with two fresh and clean examples of the popular Mazda3 and its high-performance MazdaSpeed sibling...

Trio of Tuned Kia Souls Debut in Vegas

Friday November 6, 2009 | Kia’s big news at the 2009 SEMA Show was the announcement of the brands foray into motorsports, but the track-ready Forte Koup wasn’t the only car on display at the Kia Motors booth. In fact, three more traditional SEMA vehicles were on display. ..

GOTO Racing Shows Its Time Attack Nissan GT-R

Friday November 6, 2009 | Modified Nissan GT-Rs are surprisingly few at the 2009 SEMA Show, but the ones that are in attendance are impressive machines. With the GT-R’s impressive Nürburgring lap time it was only time before tuners and race shops got started on tuning the GT-R to fulfill its motorsports calling...

Robby Gordon to Compete in 2010 Dakar Rally in New Full Carbon H3

Friday November 6, 2009 | As a brand, Hummer’s time in the spotlight is pretty much over, although if there is something that can save the brand it might be a core group of enthusiasts and a strong motorsports background. While Hummers are best known for being excessive street machines, unlike a lot of SUVs, they are actually incredibly capable off-roaders...

Modified Honda Insight Makes Sure Prius Isn’t the Only Tuned Hybrid at SEMA

Thursday November 5, 2009 | Situated right across the isle from Honda’s official SEMA Show booth we found a modified Honda Insight at the ENEOS Oil booth. Owned by Insightcentral.net member Xtremeview, the car features a custom aero kit and a lowered suspension...

SMS Supercars Announces Superparts Division to Sell Parts Individually

Thursday November 5, 2009 | Over the past year or so Steve Saleen’s new project, SMS Supercars has released high performance versions of the Camaro, Mustang and Challenger. This week at the Specialty Equipment Manufacturers Association (SEMA) Show, SMS announces the introduction of SMS Superparts, a division of the company that will sell the parts individually through a distribution network...

Hennessey HPE700 is a Camaro, ZR1 Love Child

Thursday November 5, 2009 | One of just two vehicles worthy to flank the Mobil 1 booth at the 2009 SEMA Show is the Hennessey HPE700 LS9 Camaro. As the name suggests, under the hood there’s a supercharged LS9 motor lifted from a Corvete ZR1...

Underground Racing Twin-Turbo Lamborghini Gallardo Gets Respect

Thursday November 5, 2009 | The Underground Racing Lamborghini Gallardo has it all. On display at the Mobil 1 booth, the Italian exotic not only sports a matte-black paint job, but it’s what’s under the glass engine cover out back that will really get your attention...

Is the Focus RS Here to Tease Us, or Gauge Interest?

Thursday November 5, 2009 | No, this isn’t a modified show car built specifically for the SEMA Show. It’s a factory stock Ford. Called the Focus RS, Ford offers this scalding hot hatch in Europe but has continually denied plans to offer the car in the U.S. But then why would Ford display the car at its booth at the SEMA Show?..

2010 Cobra Jet Mustang Debuts at Aftermarket Expo in Las Vegas

Thursday November 5, 2009 | After the success of Ford’s 2008 Mustang Cobra Jet, Ford announced at the 2009 Specialty Equipment Manufacturers Association (SEMA) Show the return of the car for 2010. In a “SEMA Special” silver with a charcoal Cobra Jet graphics package, the new turnkey race car is ready for NHRA competition...

Ford’s Massive Mustang Presence at SEMA in Detail

Thursday November 5, 2009 | There was no doubt that the focus of Ford’s SEMA Show booth was the all-new 2010 Mustang, with a total of nine modified Stangs, plus the all-new Cobra Jet model. Ford originally scheduled eight cars, but it looks like Galpin Auto Sports snuck in a second entry...

Hankook Tire Formula Drift Camaro SS Debuts in Vegas

Thursday November 5, 2009 | One of the many Camaros on display at the 2009 SEMA Show is the Formula Drift Camaro SS. Sponsored by Hankook Tire and displayed prominently at the General Motors booth, the car was built by BR Racing, Luke Lonberger and Conrad Grunewald Racing and will compete in next year’s Formula D drift championship piloted by none other than Conrad Grunewald...

WALD Black Bison GT-R Debuts at Aftermarket Expo

Thursday November 5, 2009 | To our surprise, the number of Nissan GT-Rs at this year’s SEMA Show is much lower than expected, with the Camaro being the obviously dominant vehicle. One of the nicest GT-Rs on display is the Black Bison model from Japanese tuner WALD...

AIT Racing Delivers Carbon Fiber Widebody Nissan GT-R

Wednesday November 4, 2009 | One of the most surprising vehicles a this year’s SEMA show (and a refreshing change from the excessive number of Camaros) was the dry carbon widebody Nissan GT-R. Hidden away on the back side of the 3T Motorsport booth, the car was built by AIT Racing, which specializes in aerodynamics for a long list of vehicles...

Hurst Unveils Supercharged Performance Series Camaro and Mustang

Wednesday November 4, 2009 | Hurst Performance Vehicles used the 2009 SEMA Show to expand its product lineup significantly with the introduction of Performance Series versions of the 2010 Chevrolet Camaro and Ford Mustang. Both cars appeared in predominantly white livery with black and gold detailing.

Toyota’s Hard Kandy Yaris is Aimed at Female Buyers… Duh!

Wednesday November 4, 2009 | Toyota actually bothers to spell out in its press release on the Hard Kandy Yaris, that it is aimed at attracting the attention of female buyers. We kind of thought the pink and white interior and exterior was a bit of a give away, but…. whatever...

Toyota Tacoma All-Terrain Gamer Might Be the Most Ridiculous Thing at SEMA

Wednesday November 4, 2009 | Hideous? Absurd? Why of course it is! This is the SEMA Show after all. Known throughout the world for some of the most extreme show cars that are destined to be thoroughly mocked before being retired to collect dust in a backlot warehouse, the Toyota Tacoma All-Terrain Gamer is just such a vehicle...

Midnight Rider Tundra Tailgater a Tribute to Brooks and Dunn

Wednesday November 4, 2009 | Built as a tribute to country music duo Brooks and Dunn, Toyota unveiled the Midnight Rider Tundra Tailgater at the 2009 SEMA Show. Out back, the truck’s bed folds out to reveal a complete tailgating station with countertops, a BBQ, an ice chest and even a draft beer tap. Oh, and let’s not forget an external audio system and a 42-inch flat screen TV...

Toyota Tundra Hot Rod Gets Rock and Roll Treatment

Wednesday November 4, 2009 | Toyota and the Hot Rod movement aren’t two things you’d normally associate with each other, which is why a Hot Rod Toyota Tundra is the perfect concept vehicle for the SEMA Show. Built by Phoenix-based motorcycle shop Sucker Punch Sally’s, the Tundra gets a long list of design cues from the hot rods of the 1950s and ’60s...

Five Axis Priuses Make Going Green Stylish… and Blue

Wednesday November 4, 2009 | Thanks to tuner Five Axis, the Toyota Prius has never looked this cool. Now in its third generation, the 2010 Prius has gotten considerably better looking over the years, but the two modified versions on display this week at the 2009 SEMA Show take green motoring to a stylish new level...

GReddy Gives the Hyundai Genesis Coupe a Total Tune-Up

Wednesday November 4, 2009 | As promised, import car tuner GReddy debuted its X-Gen Street Genesis Coupe at the 2009 SEMA Show. Apart from the wild and wacky paint job..

Kevin Morgan Designs Trans Am Makes Official Debut

Wednesday November 4, 2009 | The Lingenfelter Trans Am Concept wasn’t the only TA on display at the 2009 SEMA Show, with Kevin Morgan Designs debuting its version of the iconic car. Based on a slightly more modern interpretation of the Trans Am, the Kevin Morgan car takes its cues from the 1977-’78 model and is based on the all-new 2010 Camaro...

Mummbles Marketing xB Wins 2009 Scion Tuner Car Challenge

Wednesday November 4, 2009 | It wouldn’t have been our choice, but a panel of judges awarded the team at Mummbles Marketing as the Scion Tuner Car Challenge winner for their Teal Blue Pearl xB. Looking more like something we might have seen at SEMA in 2003, the Mummbles xB features a 9-piece widebody kit from BRS Autodesign with shaved door handles...

Mopar Jeep Lower Forty Is Ready for the Rocks

Wednesday November 4, 2009 | The Mopar performance department at Chrysler went all out in building the Mopar Jeep Lower Forty, which is designed to deliver serious off-roading – just the way Jeep drivers like it. Starting life as a two-door Jeep Wrangler Rubicon, the gear-heads at Mopar decided to add on a set of 20-inch Mopar wheels and 40-inch tires, while keeping the car’s center of gravity as close to stock as possible. In order to do so, some serious body modifications were necessary, including moving much of the chassis higher into the vehicle...

Hendrick Motorsports 25th Anniversary Camaro SS Gets ZR1-Inspired Looks and Performance

Wednesday November 4, 2009 | NASCAR racing team Hendrick Motorsports chose the SEMA Show to officially debut its limited edition run of Camaro SS models, built to celebrate 25 years in the business. Called the Hendrick Motorsports 25th Anniversary 2010 Camaro SS, each car will be built by famed Corvette tuner Callaway Cars...

Pagani Zonda R Makes North American Debut at SEMA

Wednesday November 4, 2009 | With the Wheel & Tire section at the 2009 SEMA Show drastically less impressive than in year’s past, Pirelli didn’t shy away and brought out a car that even frightens the Veyron. That’s right, the Italian-made Pagani Zonda… and not just any Zonda, but the Zonda R...

Chevy Unveils Four Custom Camaros, Including Twin-Turbo V6 Designed by Jay Leno

Wednesday November 4, 2009 | Along with a host of wild and wacky Camaros at the General Motors booth at SEMA, the General also built five in-house muscle cars that are noticeably more subtle. But that doesn’t mean they aren’t as impressive. In fact, one of the most original Camaros of the dozens on display at SEMA is included in this bunch...

Chevy Silverado ZR2 Concept Gets Supercharged LS Engine, Carbon Fiber Body Parts

Wednesday November 4, 2009 | Inspired by Chevy’s highest performance vehicle, the Corvette ZR1, the Silverado ZR2 concept gets plenty of high performance options, like a supercharged LS motor and plenty of carbon fiber. Unveiled at the SEMA Show, this extended cab/short box truck also boasts a massive new front grille, carbon fiber fender flares, a four-inch suspension lift, a BDS shock set, 20-inch wheels and a set of 35-inch Goodyear Wrangler off-road tires...

Lingenfelter Trans Am Debuts in Vegas

Tuesday November 3, 2009 | On display at the Nitto tires booth at the 2009 SEMA Show is a modern interpretation of the Pontiac Trans Am. Based on a 2010 Camaro, the car was designed and built by the Corvette and Chevy tuning experts at Lingenfelter. The car takes cues from the 1971 second-gen TA and so in order to stay faithful to that car Lingenfelter decided to equip it with a 445 cubic inch V8 engine. That engine, claims Lingenfelter, makes a whopping 655-hp!..

Dodge Challenger 1320 Unveiled With 556-hp and a Light Weight Chassis

Tuesday November 3, 2009 | Mopar always has a big display at the SEMA Show and 2009 is no different, with plenty of Mopar-modded Chrysler, Dodge and Jeep vehicles. One of, if not the, most impressive car on hand is the Dodge Challenger 1320. Named after the number of feet in a quarter mile, the 1320 is essentially a street-legal version of the company’s Drag Pak 1/4 mile racer...

Mopar Dodge Ram Bianco Ready to Take on Ford F-150 Platinum

Tuesday November 3, 2009 | Dodge’s unveiled its custom Mopar Dodge Ram Bianco Image Vehicle at the SEMA Show today, possibly firing a warning shot at the Ford F-150 Platinum and letting he Blue Oval know that there may be competition in the luxury truck business...

Kia Officially Announces Forte Koup Motorsports Program for 2010

Tuesday November 3, 2009 | When we arrived at Kia’s SEMA Show booth, PR boss Alex Fedorak told us that we had guessed correctly – the big announcement, as we correctly surmised, was that Kia is going racing in 2010...

Lingenfelter Camaro Debuts With Supercharged Z06 Motor and 750-hp

Tuesday November 3, 2009 | Garnering more than just a few stares at the 2009 SEMA Show was the Lingenfelter 2010 Camaro. The car looks stunning with a complete aero kit including a more aggressive front and and a new hood...

Honda Celebrates 50 Years In North America With Classic Car Display in Las Vegas

Tuesday November 3, 2009 | Along with a selection of new vehicles outfitted with the company’s factory accessories, Honda also has on display a selection of vehicles highlighting the company’s successful past on the road and in motorsports. Included in that lineup are three particularly old school vehicles, including a 1974 Civic, an ‘84 CRX and a ‘71 N600...

Honda Announces Mugen Accessories for Accord

Tuesday November 3, 2009 | Honda used the Specialty Equipment Manufacturers Association (SEMA) Show to announce the introduction of a new line of Mugen Accessories for the 2010 Accord. ..

Hyundai Genesis Coupe 2.0T R-Spec World Premiere

Tuesday November 3, 2009 | Hyundai couldn’t have chosen a more appropriate venue for the launch of the tuner-friendly Genesis Coupe 2.0T R-Spec than the SEMA Show. Shown for the first time at the Specialty Equipment Manufacturers Association (SEMA) show in Las Vegas, the R-Spec model gets all the goodies included in the excellent Track pack, but without all the added luxury features, making it not only lighter but much cheaper than you might exepct...

Subaru Performace Tuning WRX STI Unveiled in Vegas

Tuesday November 3, 2009 | As though Ford didn’t have enough going on at the 2009 SEMA Show, the automaker today announced two big updates for the amazing F-150 SVT Raptor. First up is official confirmation and performance numbers for the new, larger V8 engine...

Ford Unveils 411-hp F-150 SVT Raptor and 500-hp FR Raptor XT for Off Road Racing

Tuesday November 3, 2009 | As though Ford didn’t have enough going on at the 2009 SEMA Show, the automaker today announced two big updates for the amazing F-150 SVT Raptor. First up is official confirmation and performance numbers for the new, larger V8 engine...

Subaru Legacy Gets VIP-Style at Aftermarket Expo

Tuesday November 3, 2009 | Kept under wraps until today, Subaru used the 2009 SEMA Show to showcase the tuning possibilities for the new 2010 Legacy with a VIP-styled Legacy 2.5GT. In true Japanese VIP fashion, this Legacy 2.5GT gets a deep purple paint job, an air ride suspension and a set of 20-inch wheels wit a 4-inch lip...

300-hp Subaru Legacy Wagon GTk Breaks Cover in Las Vegas

Tuesday November 3, 2009 | Out of all the tuned vehicles at Subaru’s 2009 SEMA Show booth, we have to say the Legacy Wagon GTk is our top pick. Designed to bring together the best aspects of the Legacy sedan and the Outback wagon/crossover, the Legacy Wagon GTk was built as a capable autocross vehicle that can also carry a go kart in the back. And that’s just what it does with enough cargo room to fit a Coyote Motorsports XP kart...

Bomex Camaro Pushes the Limits of Extreme

Tuesday November 3, 2009 | With the SEMA Show barely open for a few hours, we’ve only seen a small portion of the vehicles on display and while we don’t want to jump to conclusions, it’s entirely possible that the Bomex Camaro featured in the General Motors booth is the most extreme Camaro on display...

Rhys Millen Racing Unveils Mid-Engine V8 Hyundai Genesis Coupe

Tuesday November 3, 2009 | After much anticipation, Rhys Millen Racing has finally unveiled its mid-engined V8-powered Genesis Coupe at the 2009 SEMA Show. The RMR460 gets its name from the powerful Tau 4.6-liter V8, that has been borrowed from the Genesis Sedan...

Vaughn Gittin Jr. RTR-C Mustang Gets a Full Carbon Fiber Body

Tuesday November 3, 2009 | Easy one of the most eye-popping cars at Ford’s SEMA Show booth is the Vaughn Gittin Jr. RTR-C 2010 Mustang – and that’s saying a lot considering Ford’s massive presence at this year’s show. With a complete carbon fiber body, all we know is the folks at German tuner Mansory (know for building cars like a full carbon bodied Porsche Cayenne and Aston MArtin DBS) would give this car respect...

2011 Ford Super Duty DeWALT Contractor Concept Could be a Transformer

Tuesday November 3, 2009 | The truck isn’t even for sale yet, but Ford shipped one of its new Super Duty pickups to tool maker DeWALT, to build a custom work vehicle for the 2009 SEMA Show. The simply massive truck gets special items like a winch, special cargo compartments on the outside of the truck’s bed and even a small crane designed to move heavy cargo (like a generator) into and out of the bed...

Yenko Camaro Concept Debuts in Vegas With 600-hp

Tuesday November 3, 2009 | With some of the wacky Camaros over at GM’s booth, the Yenko Camaro concept at the OER booth looks rather unassuming – but isn’t that what a Yenko is all about after all? With the Yenko name owned by General Marketing Capital Incorporated (GMCI), the company has decided to resurrect the brand and hopes to begin production of Yenko models once again...

Matte Black Lexus LFA Makes North American Debut in Las Vegas

Tuesday November 3, 2009 | After its world debut just a few weeks ago at the Tokyo Auto Show, today Lexus gave an audience of media and aftermarket tuners the first look on U.S. soil of the its new LFA supercar...

Toyota to Display Two Modified Priuses by Five Axis

Tuesday November 3, 2009 | For the SEMA Show, Toyota often calls on the Five Axis tuner shop to create wild and wacky Scions or Lexuses, but for the first time the custom fabricators have been called upon to modify a Prius...

Toyota Tundra Hot Rod Revealed Ahead of SEMA Debut

Tuesday November 3, 2009 | Ahead of its official debut later today at the 2009 SEMA Show, Toyota has revealed a single photo of its Hot Rod Tundra. Build by Phoenix-based motorcycle shop Sucker Punch Sally’s, the Tundra gets a long list of design cues from the hot rods of the 1950s and ’60s...

Scion Show Cars Revealed Ahead of SEMA Debut

Tuesday November 3, 2009 | Having already been privy to all the info on Scion’s SEMA Show cars, we can now bring you full photos of each custom vehicle ahead of their debut at the 2009 SEMA Show in Las Vegas. ..

Mazda to Show Custom MazdaSpeed3 and Turbo Mazda3s in Vegas

Monday November 2, 2009 | For the 2009 SEMA Show Mazda is playing it low key, but that doesn’t mean the two vehicles on display are any less cool. Sure there aren’t LCD screens galore, nor is there any 600-hp twin-turbo V8 under the hood, but Mazda’s two modified 3 models are clean and performance oriented – just the way enthusiasts like them...

Lexus Tuners Build Four Custom IS350 Convertibles

Monday November 2, 2009 | Last year Lexus used the SEMA Show to help promote the IS-F, but for SEMA ‘09, the IS Convertible is taking the stage. Lexus shipped out three IS Cs to different shops and organizations, letting them be as creative as they liked. A fourth IS C was built by Lexus’s in-house F-sport performance division...

Lexus Rocks It Old School With 1,000-hp IS300

Monday November 2, 2009 | Looking more like something we might have seen at SEMA in 2002, Lexus has decided to showcase David Huang’s wild IS300 along with its collection of custom IS Cs, a TRD GS and the new LFA Supercar...

Subaru Builds Rally-Prepped WRX STI With Even More Grip

Monday November 2, 2009 | We were really excited when we started reading Subaru’s latest SEMA press release, as it listed things like a 400-hp WRX STI, the word’s “rally-prepped” and “Ken Block.” That was all well and good, but entirely too normal for a SEMA show car...

Subaru Builds a 300-hp Legacy Wagon… and We Want It

Monday November 2, 2009 | Along with a more traditional modified STI and a wild Legacy show car, Subaru is set to debut a stunning Legacy wagon at the 2009 SEMA Show. Called the Legacy GTk, this wagon is designed to be an autocross champ and can also carry your family and an autocross secret weapon...

Canadian Supercar Locus Plethore Rolls in to Vegas

Monday November 2, 2009 | The Locus Plethore has no trouble standing out in a crowd. In fact, we couldn’t help but be drawn towards its oversized backside, hardly noticing a bright green Lamborghini Murciélago on one side and a pristine white twin-turbo Gallardo on the other...

Mr. Norm’s Garage Rolls into SEMA With a Rainbow of Challenger Convertibles

Monday November 2, 2009 | With the SEMA Show officially starting tomorrow, we were in town early and thought we drop by to see what we might stumble upon. It was hard to miss the tasty Skittles rainbow of convertible Challengers parked out front. Dodge tuner Mr. Norm’s Garage was displaying five of the drop-top Challengers in different colors and with plenty of different custom work...

Pirelli Shows 405 Series Tire on Widebody 2010 Camaro

Monday November 2, 2009 | It doesn’t get much more extreme than this in the tire business. Known for building ridiculous one-off tires for the SEMA Show, in the past Italian tire manufacturer Pirelli has shown such monstrosities as a 30-inch tire – on a Hummer no less...

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