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SEMA Show Preview 2009
By Colum Wood, Sep. 29, 2009

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Held each year in Las Vegas, Nevada, the SEMA Show is an industry event for the Specialty Equipment Manufacturers Association.

Click Here to See Our Full Coverage of SEMA Show 2009

Tuners and parts suppliers from across the industry and even from the realm of motorsports come to show off their wares, usually displayed on some sort of eye-catching highly-modified vehicle - be it a muscle car, hot rod or sport compact car. And let's not forget the increasing presence of mainstream manufacturers like Hyundai, Scion, Honda, Ford, Chevrolet, Cadillac, Chrysler and Dodge. Major areas of interest at SEMA include Racing and Performance, Wheels and Tires, as well as Trucks, SUVs and Off-Road vehicles.

Top SEMA Stories


Lingenfelter to Give Trans Am New Life… and 655 Horsepower

Get out your old Whitesnake muscle shirt because the Trans Am is back… sort of. The Corvette and Chevy tuning experts at Lingenfelter have announced that they will bring a modern Trans Am to the SEMA...


Lexus LFA to Make North American Debut at SEMA Show

Officially unveiled today at the Tokyo Auto Show, the first showing of the Lexus LFA supercar in North American will be at the SEMA Show in Las Vegas...


Report: Ford Outlines Massive 2010 Mustang Presence at SEMA Show

The 2010 Mustang is here and its only fitting that the most customized car in the world will be the focus of attention at the 2009 SEMA Show. Ford will have eight Mustangs, modified by tuning and race shops on display...

Latest SEMA Show 2009 News Articles

Scion Show Cars Revealed Ahead of SEMA Debut

Tuesday November 3, 2009 | Having already been privy to all the info on Scion’s SEMA Show cars, we can now bring you full photos of each custom vehicle ahead of their debut at the 2009 SEMA Show in Las Vegas. ..

Mazda to Show Custom MazdaSpeed3 and Turbo Mazda3s in Vegas

Monday November 2, 2009 | For the 2009 SEMA Show Mazda is playing it low key, but that doesn’t mean the two vehicles on display are any less cool. Sure there aren’t LCD screens galore, nor is there any 600-hp twin-turbo V8 under the hood, but Mazda’s two modified 3 models are clean and performance oriented – just the way enthusiasts like them...

Lexus Tuners Build Four Custom IS350 Convertibles

Monday November 2, 2009 | Last year Lexus used the SEMA Show to help promote the IS-F, but for SEMA ‘09, the IS Convertible is taking the stage. Lexus shipped out three IS Cs to different shops and organizations, letting them be as creative as they liked. A fourth IS C was built by Lexus’s in-house F-sport performance division...

Lexus Rocks It Old School With 1,000-hp IS300

Monday November 2, 2009 | Looking more like something we might have seen at SEMA in 2002, Lexus has decided to showcase David Huang’s wild IS300 along with its collection of custom IS Cs, a TRD GS and the new LFA Supercar...

Subaru Builds Rally-Prepped WRX STI With Even More Grip

Monday November 2, 2009 | We were really excited when we started reading Subaru’s latest SEMA press release, as it listed things like a 400-hp WRX STI, the word’s “rally-prepped” and “Ken Block.” That was all well and good, but entirely too normal for a SEMA show car...

Subaru Builds a 300-hp Legacy Wagon… and We Want It

Monday November 2, 2009 | Along with a more traditional modified STI and a wild Legacy show car, Subaru is set to debut a stunning Legacy wagon at the 2009 SEMA Show. Called the Legacy GTk, this wagon is designed to be an autocross champ and can also carry your family and an autocross secret weapon...

Edelbrock to Unveil 599-hp Corvette Supercharger Package

Friday October 30, 2009 | Those wandering the isles of the SEMA Show next week in Las Vegas probably won’t pay much attention to the red 2009 Chevy Corvette in the Edelbrock booth. But they should...

Callaway Builds Hendrick Motorsports 25th Anniversary Camaro SS With 582-hp

Friday October 30, 2009 | NASCAR racing team Hendrick Motorsports is planning to launch a limited edition run of Camaro SS models to celebrate 25 years in the business...

Subaru to Show Factory SPT Tuning Package for STI, Plus VIP-Styled 2010 Legacy

Friday, October 30 | Subaru will showcase three vehicles at the SEMA Show in Las Vegas next week, including one vehicle that owners can replicate, thanks to the company’s Subaru Performance Tuning division. That car is a WRX STI, which has been completely outfitted with a long list of SPT parts straight out of the factory catalog...

Kia to Announce Forte Koup Motorsports Initiative?

Thursday, October 29, 2009 | Kia appears to be readying an announcement that for 2010 it will launch a motorsports initiative using the Forte Koup...

Video: Chevrolet Camaro Grand Sport Headed to SEMA

Thursday, October 29, 2009 | Much like last year, Chevy is planning a display of tricked-out Camaro models for the SEMA Show and one of those vehicles is apparently a Grand Sport model. ..

Leaked: Full Details of Scion’s SEMA Show Cars Slip Out

Thursday October 29, 2009 | Later today Scion is planning to display a selection of its 2009 SEMA Show cars before they hit the convention center floor in Las Vegas next week. But if you can’t wait until later today, let alone next week, we have a sneak peak at just what modifications each car will receive...

Suzuki Bringing Kizashi Quartet to Las Vegas

Thursday October 29, 2009 | Suzuki is hoping to drum up interest in its new Kizashi mid-sized sedan with a quartet of customized versions that will be officially unveiled at the SEMA Show in Las Vegas next week...

Specter Werkes/Sports Twin-Turbo Corvette GTR Gets Carbon Fiber HRE Wheels

Thursday October 29, 2009 | HRE wheels has teamed up with Michigan-based Corvette tuner Specter Werkes/Sports to build a seriously impressive ZO6, which will showcase the wheel maker’s new carbon fiber rims...

2010 Saleen Mustang S281 Revealed Ahead of SEMA Debut

Wednesday October 28, 2009 | Prior to its official SEMA Show debut, several photos of the Saleen S281 version of the 2010 Mustang have leaked onto the net...

Hyundai Genesis Coupe 2.0T R-Spec is Built for Tuners

Tuesday October 27, 2009 | Hyundai is introducing the R-Spec version of its Genesis Coupe 2.0T at the SEMA Show, Nov. 3-6 in Las Vegas...

Ford Explores Three Sides of Fusion With Custom Hybrid, Sport and 4-Cylinder Models

Tuesday October 27, 2009 | Mid-sized sedans aren’t exactly the type of vehicle that spring to mind when you think of the SEMA Show, but Ford will be presenting three versions of its impressive new family car in Las Vegas next week...

Lincoln to Display Customized MKS, MKZ and Ugly Ducking MKT at SEMA

Tuesday October 27, 2009 | Lincoln has been hard at work refreshing its lineup over the past few years and the luxury arm of Ford has chosen to display three of its newest vehicles at the 2009 SEMA Show: a 2010 MKZ, a 2009 MKS and a 2010 MKT...

Fox Marketing Reveals 405-hp IS350C Ahead of Las Vegas Debut

Tuesday October 27, 2009 | Set to officially debut next week at the SEMA Show in Las Vegas, next to a selection of other modified Lexus vehicles, Fox Marketing has decided to jump the gun, revealing all there is to know about the extremely custom IS350C...

SpeedFactory 700-hp Challenger SRT8 Headed to Sin City

Tuesday October 27, 2009 | Ready to give the Lingenfelter Camaro a run for its money, the team at SpeedFactory will unveil a 440 cubic-inch Dodge Challenger SRT8 with as much as 700-hp...

Report: Ford Outlines Massive 2010 Mustang Presence at SEMA Show

Monday October 26, 2009 | The 2010 Mustang is here and its only fitting that the most customized car in the world will be the focus of attention at the 2009 SEMA Show. Ford will have eight Mustangs, modified by tuning and race shops on display...

Ford Teases Five F-150s Ahead of SEMA Debut

Monday October 26, 2009 | Along with a simply massive display of 2010 Mustangs for this year’s SEMA Show, Ford will showcase the tuning expertise of four shops (and one in-house project) that have chosen the F-150 as their vehicle of choice...

Hurst Camaro Fetches $61,900 at eBay Auction

Monday October 26, 2009 | The first ever Camaro to be built by Hurst Performance Vehicles has been sold for a sum of $61,900 at an eBay auction...

Lingenfelter to Give Trans Am New Life… and 655 Horsepower

Monday October 26, 2009 | Get out your old Whitesnake muscle shirt because the Trans Am is back… sort of. The Corvette and Chevy tuning experts at Lingenfelter have announced that they will bring a modern Trans Am to the SEMA Show in Las Vegas next week, taking inspiration from the 1971 second-gen TA. That means it will have a 445-cubic inch V8 engine under the hood making 655-hp...

Hot Rod Brooks and Dunn Toyota Tundra Headed to Aftermarket Expo

Thursday October 22, 2009 | Thanks to the folks at PickupTrucks.com we have our first glimpse at what the Brooks and Dunn Toyota Tundra SEMA Show truck will look like...

WD-40 SEMA Cares Camaro to Be Auctioned Off for Charity

Thursday October 22, 2009 | The lubricant experts at WD-40 and the SEMA Cares foundation have teamed up to build a wild Custom Camaro for the 2009 SEMA Show...

Lexus LFA to Make North American Debut at SEMA Show

Wednesday October 21, 2009 | Officially unveiled today at the Tokyo Auto Show, the first showing of the Lexus LFA supercar in North American will be at the SEMA Show in Las Vegas...

750-hp Lingenfelter Camaro to Debut in Hotchkis Booth

Wednesday October 21, 2009 | After building up a reputation as a top level Corvette tuner, Lingenfelter engineering is taking what they know about the Chevy sports car and adapting it to the bowtie brand’s newest performance machine, the Camaro...

SEMA Best of Show Winners to Appear in Gran Turismo

Tuesday October 20, 2009 | Once again PlayStation and Polyphony Digital will present the Gran Turismo Awards at this year’s SEMA Show, where the Best of Show winner will have their vehicle immortalized in an upcoming Gran Turismo video game...

Mopar Dodge Ram Bianco Could Foreshadow Production Luxury Pickup

Thursday October 15, 2009 | At the 2009 SEMA Show in Las Vegas, Dodge will unveil a luxuriously appointed custom Ram pickup. While SEMA cars are normally wild and wacky creations, the Chrysler vehicles for 2009 seem to be quite tame, and could be seen as possible concept vehicles...

Two Serious Off-Road Mopar Jeeps Headed to Vegas

Thursday October 15, 2009 | Two of the highlights at Chrysler’s Mopar themed SEMA booth this year will be from Jeep and both are suited to some serious off-roading...

Street-Legal Drag Pack Dodge Challenger Headed to Vegas

Thursday October 15, 2009 | Chrysler has announced it will be bringing four specially-made Mopar vehicles representing each of the company’s brands to the SEMA Show in Las Vegas, including one very special 556-horsepower Challenger designed as a street-legal version of the company’s Drag Pak 1/4 mile racer....

WALD Black Bisson GT-R Headed to Las Vegas

Wednesday October 14, 2009 | There will no doubt be numerous modified GT-Rs at this year’s SEMA Show. One of the nicest, is sure to be WALD’s Black Bisson model. WALD’s U.S. distributor, Jonari Corp., has said it is building a GT-R for the aftermarket trade show...

Saleen teases 2010 S281 Mustang

Friday October 9, 2009 | Saleen Performance Vehicles has released pictures of the 2010 S281 Mustang ahead of the car’s official unveiling at the SEMA show in Las Vegas...

GReddy Tuned Genesis Coupe to Make Over 350-hp

Wednesday October 7, 2009 | As though there was any doubt, the 2009 SEMA Show is gearing up to be an exhibition of modified Hyundais...

Steeda Previews Q-Seires Mustang Ahead of Official Debut

Monday October 5, 2009 | Mustang-tuner Steeda has just released one photo of its upcoming 2010 Q-Series Mustang, which will get a full unveiling at the SEMA Show in early November...

Scion Previews xB Tuner Challenge Cars for SEMA

Friday October 2, 2009 | At this year’s SEMA Show Scion will once again be showcasing the creative energies of three companies in its Tuner Car Challenge...

Scion Teases Trio of Wild Show Cars

Friday October 2, 2009 | Along with three xB Tuner Challenge Cars, Scion will be bringing a trio of additional custom creations to the 2009 SEMA Show...

First Hurst Camaro To Be Auctioned Before SEMA Show

Friday October 2, 2009 | A special pre-production Hurst-modified Camaro will be put to auction ahead of the car’s official unveiling at the 2009 SEMA Show. Proceeds from the car’s sale will benefit the SEMA Memorial Scholarship Fund...

Viper Tuner Hennessey Planning 500hp Genesis Coupe for SEMA

Friday October 2, 2009 | How’s this for a school assignment: take a 2010 Hyundai Genesis Coupe, construct a twin-turbocharger system to make it pump out 500hp and present your work at SEMA...

Lexus Wants Your Car for Its SEMA Booth

Thursday October 1, 2009 | With industry cutbacks Lexus isn’t handing out cars any more, but it will have a display. What will they put in the display then? The answer is: your car… if you’re lucky...

Rhys Millen Racing Prepping Mid-Engine V8 Hyundai Genesis Coupe for SEMA

Monday September 28, 2009 | A Hyundai will no doubt be one of (if not the) coolest vehicle at the 2009 SEMA Show. Rhys Millen Racing, which runs a Genesis Coupe drift team, will debut a mid-engine version of Hyundai’s sports car at the aftermarket parts venue...

Fox Marketing Building Turbocharged, Widebody Lexus IS350C

Wednesday September 23, 2009 | Fox Marketing is back up to its old tricks again, as the company is now part-way through building a turbocharged, wide body Lexus IS350C for the 2009 SEMA Show...

Nissan Will Be Absent From 2009 SEMA Show

Friday May 8, 2009 | Nissan has confirmed that it will not be attending the 2009 SEMA Show this Fall. What that means is, we aren’t likely to see any drift Cubes, or DUB Cubes or crazy widebody GT-R-powered Cubes...

iForged Building 1,000 Horsepower SL65 Black Series Roadster for SEMA

Monday March 30, 2009 | The 2009 SEMA Show is still over half a year away but contrary to popular belief, not every vehicle is assembled in a mad rush at the last minute...

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