2012 Ford Focus Electric Review – Video

Ford’s electric Focus goes further

2012 Ford Focus Electric Review – Video

Not the first to the electric vehicle game, Ford is now ready to compete for your green dollars with the Focus Electric. While not definitively unique from rivals like the Nissan Leaf, the Ford does boast an advance in charging time, which the automaker boasts is half that of the competitive set.


1. The Focus EV gets a 110 MPGe combined rating.

2. Majority of interior uses enhanced recycled materials.

3. MyFord app lets you check on your car’s charge level, find a charging station nearby, pre-condition the interior temperature and deliver fuel efficient navigation.

4. Ford’s 240-volt charging station takes just 3.5 hours to deliver a full charge and is portable too.

Ford’s strategy is to introduce a starter solution to sustainability, as well as a reduction of greenhouse gas emissions and a dependency on fossil fuels. But can the general public buy into the idea of charging their $40,000 car for several hours compared to filling up at the gas pump in minutes?

Let’s face it, a full charge in 3.5 hours may be a big improvement for an EV, but that’s still a long, long time. And let’s not forget about the range anxiety.

Released in limited number this past May in states such as California, New Jersey and New York, Ford’s goal is to sell at last 5,000 all-electric Focus models this year in markets looking for green motoring solutions. Priced at $39,995 it’s vastly more expensive than a conventional Focus, which starts at just $16,500. Extremely expensive for a conventional compact hatchback, it’s still a bit pricey as far as EVs go, at roughly $4,000 more than the Nissan Leaf – though it’s roughly the same price as the Chevy Volt.

Of note, with a $7,500 tax credit, the Focus Electric will actually cost you a more reasonable $32,495.


2012 Ford Focus Electric side architecture

Powered exclusively by a new 23kWh lithium-ion battery the Focus Electric is rated as one of the most fuel-efficient vehicles in America with a best-in-class city rating of 110 MPGe and a 99 MPGe highway rating for a combined 105 MPGe. Helping attain that excellent rating, particularly on the highway, is an Aston Martin-inspired front grill that hides an active grill shutter system to help the Focus slip smoothly through the air.

On each charge you can get up to 76 miles, helped by a regenerative braking function that captures over 90% of the energy normally lost through friction brakes and recycles it to recharge the battery. It’s no dud to drive either with 141 horsepower and 188 lb-ft of torque, though don’t look to set any speed records with a capped top end of 84 mph.

Get the Flash Player to see this player.



The Ford Focus Electric has a best-in-class 240-volt charge time of 3.5 hours for a full-charge, which is half the charge time of competing models already on sale – though Honda claims its upcoming Fit EV will charge in less than three hours.

2012 Ford Focus Electric charge portThe charge port on the vehicle’s body is located on the driver’s side front fender, illuminating with a flashing blue light ring to indicate that it’s connected, a solid light indicates that the battery is fully charged.

Working alongside leading electrical device producer Leviton, the charging station is compatible with all future Ford plug-in vehicles. Better yet, the home charging station can be plugged in to a a 240-volt outlet as opposed to being hard-wired into the electrical breaker box in your garage. So if you ever move households, you can always take your charger with you, easily.

The home charging station with installation retails for $1,599 and purchasing one is easy with Best Buy’s Geek Squad agents assigned to sell, deliver and service the unit.

The station isn’t required to charge the Focus Electric. It can be done using a conventional 120-volt household outlet and a special cord Ford supplies, though the charge time is then around 15 hours.


2012 Ford Focus Electric app

As an added convenience, Ford has developed the MyFord mobile app which let’s driver track and schedule remotely the charging of their electric vehicle from their smartphone. Features include: trip planning, sharing information online, receiving alerts, monitoring charging, the location of your vehicle, the nearest charging stations in your area and even efficient route navigation. Drivers can also share statistical information on social media platforms such as Facebook and Twitter. Furthermore you can use the app to schedule your EV to cool down or heat up from your smartphone.



Getting behind the wheels is a delightful surprise since the driving characteristics are borrowed from the fuel-powered Focus models. The Focus EV drives like a normal car without the engine noise. Despite the heavy battery it feels light and maneuverable. The electric power steering is responsive, even sporty. The absence of a gas engine, combined with the vehicle’s aerodynamics, allow for a quiet and comfortable in-car experience.

2012 Ford Focus Electric cabin

As seen and used in the first-generation Ford Fusion Hybrid, there’s a SmartGauge with EcoGuide consisting of two 4.3-inch full color LCDs on either side of the analog speedometer displaying information such as the battery power level and remaining range in miles. At the end of each drive, a display screen illustrates the distance driven, miles gained through regenerative braking, energy consumption and gasoline savings.

2012 Ford Focus Electric gauges

Maintaining the eco-friendly theme under the hood and in the cabin, the interior seating fabric uses a recycled post industrial yarn called Repreve and the cushions, seatbacks, and headliners are made of eight percent soy-based polyurethane foam derived from plant seed oils. Interior padding is also composed of post-consumer blue jeans. The car’s interior door panels and storage bins are composed of wheat straw and plant fiber-reinforced plastic. Despite the materials’ origins, they do not make the vehicle’s overall cabin feel less than comfortable or refined.

2012 Ford Focus Electric front seat

Finally, whether you like to roll to singer-songwriter Norah Jones or to the panic-rock of Metallica, the standard Sony audio system with nine speakers and HD Radio should keep you happy. A playful feature is the recently added iTunes tagging option. When you hear and like a song playing on HD Radio, you can press a “tag” button and the song info will be transferred to your iPod for future buying.



2012 Ford Focus Electric driving green

Initial availability of the Focus Electric is limited to just 19 metropolitan areas including Atlanta, Boston, Chicago, Detroit, and Los Angeles to name a few. Priced at $39,995 the Focus Electric is the same compact car as its gas carbon copy but with new life under the hood and a goal to lead a new wave of eco-friendly automobiles, while positioning Ford as an EV leader. Delivering environmental sustainability, reducing greenhouse gas emissions while furthering the shift away from a reliance on fossil fuels, the all-new compact Ford Focus EV goes a little further than the rest.

  • Rob Jones

    David how are you going to be able to drive the car enough in 5 years to save $10,000 in gasoline? With the limited range, then long recharge times most of the time if your trying to drive alot the car will be on the charger large parts of each day. And that is with the 220volt charger requiring 3.5 hours per charge. I would put that on a spread sheet with 24 hours -9hours for sleeping and dressing etc. Then add in the oil changes etc to really see what it will cost vs payback. Just off the top it doesn’t really work out, Plus the limit on range for longer trips you can’t make. I would think it better to have a gasoline diesel auto for the present, cause this is just the beginning of electric autos trucks buses. Good Luck to you. :)

« Back

AutoGuide.com’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Amazon.com Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. *Amazon.com is not a sponsor of this promotion. Except as required by law, Amazon.com Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at Amazon.com or certain of its affiliated websites. For complete terms and conditions, see www.amazon.com/gc-legal. GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of Amazon.com, Inc. or its affiliates. No expiration date or service fees.


2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Amazon.com Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto AutoGuide.com and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on AutoGuide.com and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Amazon.com Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of AutoGuide.com), 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked