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2009 Volkswagen Cars

Volkswagen’s Jetta and Passat sedan were designed with the American market in mind, and Volkswagen is hoping to boost sales to an astronomical 800,000 units in the United States, as it aims for global dominance of the automotive sector. While vehicles like the Routan minivan have been a flop, their Touraeg and Tiguan SUVs, Golf hatchback, GTI hot hatch, CC sports sedan  and of course, the Beetle have long been venerated by critics and enthusiasts.

Volkswagen has come a long way since the Beetle was introduced to America in the 1960s. For a long time, they were a marginal but premium brand positioned as the darling of enthusiasts on a budget. This didn’t translate into sales, and the company has re-positioned themselves as a volume player, selling affordable mainstream cars with the cachet of a European brand. Their strategy seems to be working, as the new Jetta has been a sales success despite being panned by critics as a betrayal of everything the previous Jetta stood for. Products like the GTI and GLI sport compacts have long been bright spots in Volkswagen’s lineup, and their current crop of products seems to have resonated with a consumer base that ignored VW for a time.
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