2012 FIAT Cars

Reintroduced back into the North American marketplace in 2011, Fiat offers four models built on the same theme. The 500 three door hatchback and 500c convertible slot in somewhere between a city car and subcompact while the 500 Abarth and 500c Abarth feature a serious dose of performance thanks to the 160 hp 1.4 L turbocharged engine. This year a four-door five-passenger much larger 500L joins the Fiat line-up.

Founded in 1899 Fiat’s first car was the 3 ½ CV, of which just eight were made. Fiat’s return to the U.S. comes as part of a larger deal where by Fiat rescued Chrysler from bankruptcy and has since taken control of the American automaker.

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Fiat Commercial Campaign Uses Internet Memes
Fiat has released a new series of commercials based around the culture of Internet memes. The commercials actually started out as a series of animated GIFs from The Richards Group for the Italian automaker’s Tumblr page. Anyone who spends time on the Internet every day will...
  • Godzilla Feeds on Fiats in Latest Commercial Godzilla Feeds on Fiats in Latest Commercial Godzilla’s making a stop on his way to the big screen to grab lunch as part of a new commercial campaign. The upcoming Godzilla movie will arrive in theaters on May 16 and to celebrate, Fiat is launching a Godzilla Giveaway this Friday through on Facebook that tickets and...
  • Most Watched Videos of the Week: December 29  January 5, 2014 Most Watched Videos of the Week: December 29 January 5, 2014 Cross-shopping sports cars? AutoGuide has you covered with its most watched video of the week, the 2013 Subaru BRZ vs. 2013 Volkswagen Golf GTI comparison. Or perhaps you’re in the market for a sporty and fun compact car? Our MINI Cooper S vs. Fiat 500C Abarth video will...
  • 2014 Fiat 500L Adventurer and Thalassa Concepts, First Look Video: 2013 SEMA Show 2014 Fiat 500L Adventurer and Thalassa Concepts, First Look Video: 2013 SEMA Show Even Fiat featured a pair of interesting looking vehicles at the 2013 SEMA show this year focusing on the active lifestyle that the 500L is...
  • Fiat 500 Abarth Recreated With Women, Body Paint Fiat 500 Abarth Recreated With Women, Body Paint Fiat is unveiling a one-of-a-kind print ad in the annual ESPN The Magazine’s ” Body Issue” and the Italian automaker has released a behind-the-scenes video on how that ad became a reality. Yes, that is basically an Abarth 500 Cabrio constructed from over a dozen...
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  • Fiat 500L Recalled Over Airbag Issue Fiat 500L Recalled Over Airbag Issue
    Chrysler Group is calling back about 30,000 Fiat 500L vehicles over an issue with its knee airbags.  In the event of an accident, the knee airbags equipped on the 500L may not deploy in the correct position for  passengers who are not wearing their seatbelt. If this happens,...
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  • Fiat 500L Vans Design Concept Revealed Fiat 500L Vans Design Concept Revealed
    A unique Fiat 500L made its debut at this year’s Vans U.S. Open of Surfing. The Italian automaker has shown off the 500L Vans design concept in Huntington Beach, Calif. this past weekend sporting details from Vans original hi-top shoe throughout the compact sedan. Sporting...
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  • Top 5 Least Appealing Car Brands Top 5 Least Appealing Car Brands
    A big factor in selling cars is the power of the brand a model is tied to. With that in mind, these five brands must have a tough time moving units at their dealerships. The 2014 J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) study has been reveal, outlining...
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  • Volkswagen Interested in Buying Fiat, Fiat Denies Talks Volkswagen Interested in Buying Fiat, Fiat Denies Talks
    According to a report from a German business publication, Volkswagen has approached Fiat about a possible buy out, though Fiat denies the claims. The report claims that the Agnelli family, which controls Fiat, is looking to exit the volume car manufacturing business, and is in...
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  • 2015 Fiat 500 Abarth Automatic Production Begins 2015 Fiat 500 Abarth Automatic Production Begins
    Production of the Fiat 500 Abarth equipped with an automatic transmission has begun. Expanding on its potential consumers, the Fiat 500 Abarth will be offered with an optional six-speed automatic on both the coupe and convertible models. The transmission will be mated to a...
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  • 2014 J.D. Power Initial Quality Study Slams Fiat 2014 J.D. Power Initial Quality Study Slams Fiat
    People buying new vehicles are having more problems than ever before, but none more so than Fiat customers The 2014 J.D Power Initial Quality study polled 86,000 new car buyers, looking for any issues they experienced in the first 90 days of ownership. Sitting on top of the list...
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