2012 Scion Cars

Scion was launched in 2004 as a Toyota’s youth brand, and offers small, practical cars like the xD and xB hatchbacks as well as the funky iQ city car. This year, Scion introduced a refreshed tC sport coupe, that mimics the styling of the fun, rear-wheel drive FR-S sports car.

With Toyota failing to reach younger buyers, the company decided to launch their Scion brand in 2004. Their initial offerings were compact hatchbacks with a focus on vehicle customization, and Scion offered a massive range of dealer installed accessories. This continues today as all Scions can be highly personalized.

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