2012 Suzuki Cars

Suzuki has long been a bit player in the United States, despite offering proper off-roaders like the Grand Vitara, engaging sports sedans like the Kizashi, and practical, fun-to-drive compacts like the SX4. Suzuki also sells the Equator pickup, a truck that has historically sold in low numbers. Despite their minimal presence in our market, Suzuki has achieved major success in important markets like India, Japan and Eastern Europe.

Suzuki’s limited success in the United States has always been offset by their strength in the motorcycle, ATV and power equipment segments. But even with excellent offerings like the Kizashi sedan, the company can’t seem to find a foothold. Products like the Grand Vitara were once rebadged as the Geo Tracker, and the vehicle was admired for its rugged build and off-road capability. Nevertheless, the brand is constantly walking on eggshells and seems unable to leverage their success at building iconic motorcycles and power sports equipment into automotive sales.

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Suzuki Kizashi Super Bowl Commercial Revealed [Video]
Titled “Sled”, Suzuki will be showing off their all-wheel drive 2012 Kizashi sport sedan for this year’s Super Bowl commercial. The Kizashi is also the same vehicle Suzuki showed off in their Super Bowl ad last year, which was the company’s first ever. The ad was developed by Siltanen & Partners Advertising, and hopes to…
  • Suzuki Kizashi Sets 203.7-MPH Record at Bonneville Salt Flats Suzuki Kizashi Sets 203.7-MPH Record at Bonneville Salt Flats As a part of Suzuki‘s ongoing push to drum up interest in the surprisingly good Kizashi sedan, the Japanese automaker teamed up with Road & Track to build a Bonneville Salt Flats racer. Thanks to engine builder Richard Holdener and the fearless driving skills of R&T editor Sam Mitani, Suzuki got the record it was…
  • Nobuhiro Tajima Shows Off His Monster Skills in Pikes Peak Hillclimb Run [video] Nobuhiro Tajima Shows Off His Monster Skills in Pikes Peak Hillclimb Run [video] Hyundai may have created a lot of buzz with its Pikes Peak record attempt this year but it was Suzuki (yes, Suzuki) that climbed the hill the fastest. Even more surprising is the fact that Suzuki driver Nobuhiro “Monster” Tajima won the race for the fifth straight year, setting a dominant pace that put him…
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