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Toyota CEO Takes NASCAR Camry for a Spin Video

There’s much to be said about an automaker’s CEO that is seen more often in a race suit than a business suit. To celebrate the launch of the new Toyota GT 86, Akio Toyoda was seen drifting the Japanese automaker’s newest toy, and this time around he’s been...

• Toyota Markets Prius c to Gen Y with Winnie Cooper, Bill Nye Video Making a product that’s attractive to a certain demographic is only one part of a successful new car launch. But how do you make it attractive? Easy! First, you make something targeted at that group. Second, you market it directly at them. That’s the reason...
• Toyota GT 86 Crashes at D1GP Drift Event Video Americans haven’t even seen the Scion FR-S in dealerships yet and Japanese tuners are out in Japan crashing the beloved Toyota GT 86 at drift events.  When a rear-wheel drive car is going anywhere from 60-80 mph and flinging itself sideways, there’s a very good...
• Two Car Toyota GT 86 Team to Race in Nürburgring 24 Hours Video Toyota is extremely proud of its new GT 86, and out in Japan, its motorsports partner Gazoo Racing has built a pair of GT 86s to compete in the famous Nürburgring 24 Hours race. The race will take place from May 17th to the 20th and Gazoo Racing will also be fielding a Lexus...
• Tuners Rapidly Embracing New Toyota GT 86 Videos It’s not often that a game changing sports car comes out onto the market. The Toyota GT 86 / Scion FR-S is exactly that, and it’s clear that tuners and aftermarket product manufacturers are just as excited for the platform as automotive enthusiasts are. There’s...